Designer Brand Boosts Clothing Industry Stable Recovery

In October 28th, the China economic prosperity index research center and the State Statistical Bureau, China Economic Prosperity Monitoring Center jointly compiled the three quarter 2014 clothing industry prosperity index, showing that the total profit of the garment industry in the three quarter of this year was 27 billion 390 million yuan, up 18.8% over the same period last year, the growth rate increased 5.9 percentage points over the two quarter, and maintained a rising trend for two consecutive quarters.

In addition, the total export volume, total profit and total tax growth rate of domestic garment industry increased in the three quarter.

Statistics from the China National Business Information Center also showed that in September, the volume of retail sales of all kinds of clothing in 100 major large retail enterprises decreased by 0.4% over the same period last year, but the decline was narrowed compared with last month.

This set of data supports Li's view.

Coincidentally, there was news yesterday that the first garment industry fund in China had been registered and the fund was co sponsored by China research international and jointly with several listed companies such as Bosideng, XTEP, Semir and so on, with a registered capital of 500 million yuan.

The analysis pointed out that as one of the traditional manufacturing industries, the garment industry has been losing its profits. Now it is actively pforming and upgrading and gradually getting rid of the price competition pattern.

Subversion of the scale garment industry into small and beautiful

Analysts believe that this is the adjustment period of China's garment industry, but also the industry shuffle period.

In this regard, Li DQI said that after a period of time, China's garment industry was developing rapidly. Because of the large market, it is easy for enterprises to expand the scale. However, when the scale is large enough, there will be problems, for example, from sports brand to leisure brand to product of a series of popular brands.

Large scale, often thousands of stores, the front line is too long, once the product is out of question, it will be backlog on the terminal.

The clothing industry is very easy to make money, to negative growth.

Now, at home

We need to tighten our industry segments and change the past large-scale production of single products.

In October 20th, the United States went into the children's clothing market and entered the first group of children's clothing sales in 3-5 years. Yesterday, the seven wolves entered e-commerce and released the Internet brand of Wolf Totem shirts.

Li DQI told an interview with Beijing Commercial Daily reporter that nowadays, the consumers' aesthetic level is higher and higher, emphasizing individuality. In the past, large scale and large quantities of clothing could no longer satisfy the needs of consumers.

Therefore, whether from international or domestic development, the future will belong to small batch, multi variety and distinctive design.

"This trend forces designers to have accurate positioning and clear style before they can occupy a certain market.

It's impossible to design a suit that will make the whole country wear. "

At present, some large scale brand enterprises in China are constantly subdividing the market and carrying out multi brand operation.

Under a group, each brand is targeted at an established target market.

When traditional clothing companies struggle to regain market opportunities in the process of digestion and inventory adjustment, designer brands are gradually landing at major department stores and main business platforms.

Xidan's old Buddha's four floors are all located in the designer's brand at home and abroad. There are many high-end brand designers in the overseas Chinese shopping center.

At the same time, the outstanding designer's works are being driven by fashion buyers into fashion collection stores and professional e-commerce platforms.

Buying is regarded as an important bridge between designer's work and designer's brand.

Li said that the buying system is fundamentally different from the clothing sales of department stores in the past. Buyers are the spokesmen of the market. They have a choice.

"The team that hopes to buy a hand can grow rapidly in China, which is very important for the development of China's fashion industry, especially for the improvement of China's design level."