"Double Eleven" Trademark Cited Electricity Supplier Wrestling Industry Intellectual Property Alarm Sounded

Yesterday (October 30th) morning, the Jingdong issued an open letter, which indirectly confirmed that because of this reason, it could only sell off its promotional advertising, and said that an electricity supplier's action was contrary to the spirit of open Internet and the principle of fair competition.

Su Ning Yun subsequently followed up that the electricity supplier under the trademark "

The prohibition is "lawful but unjust".

In response, Alibaba stakeholders said in an interview with reporters that all actions should be consistent with the commercial legal rules.

"We don't need a war of words, but some businesses need it.

It's the same on roads, and we must obey the rules.

Some people in the legal profession believe that on the eve of "double eleven", Alibaba's actions can be caught off guard by other competitors, but at the same time, it also sounded the alarm for the Internet industry to protect intellectual property rights.

"Double eleven" trademark dispute

According to the notice issued by the media,

The group has already obtained the "double eleven" registered trademark in China (Registration Number: 1013647010136420), authorized by Alibaba group, Tmall enjoys exclusive rights and legal protection on the "double eleven" trademark, and the use of any other person is a trademark infringement.

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The relevant persons did not confirm to reporters that the statement refers to the Alibaba, but the reporter noted that the information of the China Trademark network (the website of the State Administration for Industry and Commerce) shows that there are 18 "double eleven" trademarks, of which Alibaba Group Holding Ltd has three trademarks, namely, thirty-fifth, 38 and 41 categories, covering advertising, industrial operations, industrial management, office affairs, telecommunications, education, training, entertainment and sports activities.

In addition, Alibaba group has registered 11 "double eleven" related trademarks, including "double eleven Carnival", "double eleven online shopping Carnival", "double 11 Carnival" and "double 11 online shopping Carnival".

The registration time of all types of trademarks ranges from 2011 to 2013.

Jingdong mall also applied for the "Jingdong double eleven" trademark in 2013, covering 7 categories, but the trademark is still in application, and has not yet been registered.

Shanghai Da Bang law firm intellectual property lawyer Yun Yun Ting, in an interview with reporters, believes that Alibaba has a law to follow. The "double eleven" trademark should have been approved in the first half of last year. The next "double eleven" Alibaba has not stood up to safeguard its rights, indicating that it is still cautious in its use.

"Date should be a description of the public domain. According to common sense, it should not be registered as a trademark.

Jingdong mall can also play a game with Alibaba, and it may appeal to the State Administration for Industry and commerce to revoke the trademark.

Business war spread overseas

In the view of electric business people, "double eleven" is an important battle for the Jingdong mall and Alibaba at the end of the year.

This year, Tmall international, Taobao overseas, speed express and others participated in the "double eleven" for the first time. It is also the first time that Alibaba has expanded the ecosystem to the world.

Behind this, the global ecosystem with the core of e-commerce platform, rookie logistics platform, cloud computing and big data capabilities has been initially established, but it also makes it face the challenge of the global ecosystem.

Xu Xinquan, vice president of Jingdong group and President of overseas affairs division of Jingdong, also revealed Jingdong's cross border e-commerce strategy to the media.

He believes that the international platform of Jingdong will acquire local brand, traffic, payment, warehousing and after-sale services through self building or cooperation with local e-commerce sites, and form an integrated logistics system with Jingdong in China.

At the same time, it also links the local large sales channels and establishes the commercial cooperation foundation of the local core sales channels.

The same convergence of internationalization strategy makes the atmosphere of the electricity supplier industry become tense this year, but in essence, it is also related to the huge market prospect.

China e-commerce research center data show that in 2013, the scale of China's overseas purchasing market pactions amounted to 76 billion 700 million yuan, an increase of 58.8% over the same period last year.

Overseas purchasing will continue to grow in the next few years.

It is estimated that the scale of overseas purchasing pactions in 2014 is expected to reach 154 billion 900 million yuan, up by more than 100% over the same period last year.

Lu Zhenwang, an e-commerce analyst, believes that the prospect of cross-border electricity providers is huge, but there is no volume and profit.

Whether it can develop well depends on two points. First, the preferential policy, that is, whether we can get the special tax preferences of the state to the main business entities; the other is the construction of the supply chain system, and we must establish a good procurement relationship in the open sea.