PEAK Chairman Xu Jingnan Was Awarded The Most Respected Entrepreneur Of Hurun

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Xiaobian of the network is to introduce the chairman of PEAK, Xu Jingnan is the most respected entrepreneur of Hurun rich.

Xu Jingnan, chairman of PEAK group, won the award of the highest award of "Hu Run, China's most respected entrepreneur" in 2014, by virtue of leading PEAK to the global market.

In the 15th anniversary celebration of Hurun October 24th, Xu Jingnan said that the award is an affirmation of PEAK's insistence on adhering to the internationalization strategy in the past 20 years, and has also given PEAK the confidence to continue to explore the international market. "We will continue our efforts to strive to make PEAK a global respected brand in China at an early date."

Xu Jingnan, chairman of PEAK group, won the award of the highest specification award of "China's most respected entrepreneur" in 2014.

Hurun is an authoritative authority to track changes in Chinese entrepreneurs. Since its establishment in 1999, it has always been concerned about the relationship between state and entrepreneurs "revealing the essence of China's economic and social pformation".

Among them, the "China's most respected entrepreneurs" award aims to recognize the nationwide cross industry and cross regional contribution of entrepreneurs. It is the annual highest award awarded by Hurun and is the evaluation of the impact of Chinese entrepreneurs in that year.

At the time of its 15th anniversary founding in 2014, the Hurun entrepreneurs summit invited Chinese outstanding entrepreneurs to explore the pformation of international and private enterprises in China's private enterprises and new opportunities for development.

It is precisely because of the rapid development of PEAK in the past ten years, Xu Jingnan became the center of Hu Run summit.

"Creating an international brand" has always been the mission of PEAK people, and is also Xu Jingnan's dream.

More than 20 years ago, Xu Jingnan first put forward the "internationalization strategy" in China.

Since 1993, PEAK has obtained more than 180 countries' admittance qualifications through persistent global trademark registration.

Since 1995, PEAK has obtained numerous product quality assurance system certification, environmental protection certification, etc., and has achieved seamless connection with international standards in terms of enterprise management standards and product quality standards.

In order to achieve the goal of international brands, Xu Jingnan also highlighted the tight encirclement of China, and cooperation with top international competitions such as NBA, FIBA, WTA and other top international players such as Parke and Battier to promote the internationalization of PEAK brand.

In September 2009, PEAK's internationalization reached its peak. The successful listing in Hongkong brought about a magnificent pformation from family enterprises to public enterprises and achieved the goal of capital internationalization.

By the first half of 2014, PEAK has exported its products to more than 80 countries and regions in the world, expanding more than 40 distributors and more than 200 distribution outlets overseas.

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The latest report of the first half of 2014 showed that its brand international market revenue increased by 68% from the first half of last year, reaching 290 million yuan, accounting for 22.6% of total revenue.

According to the definition of economics, PEAK has become a truly global enterprise.

The pace of internationalization of PEAK continues to accelerate.

In the future, PEAK will create the star strategy of "star players + star events + star products", opening up a new marketing mode.

With the help of the international top-level sports resources, we conduct a worldwide three-dimensional marketing to accelerate the expansion of overseas markets.

In the just concluded FIBA World Cup, PEAK, as China's only basketball world cup top partner, has made brilliant achievements in the world basketball arena.

And in Singapore's WTA highest level event - the year-end finals, PEAK's figure also made the world remember the Chinese brand once again.

For internationalization, Xu Jingnan has also set a more ambitious goal for PEAK, the strategic goal of "three hundred", that is, to complete 100 international trade mark registration (completed in advance) and enter 100 countries and regions in the world within 5 years, and strive to achieve 10 billion yuan in overseas income within 10 years, so that the world can have a deeper understanding of PEAK sports.

"China's brand going global is a great and arduous task. As long as we remain focused and committed to the end, the Chinese people will surely be able to create an internationally respected world.

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Xu Jingnan, chairman of the board, said in his acceptance speech.