Wang Yong, General Manager Of Seven Wolves, The Internet Marketing Of The Ultimate Shirts

Under the Internet age, the shirt wars are on the verge of breaking out. Many traditional clothing industries have repositioned their unit prices and marketing strategies under the Internet marketing system, aiming to break the bottleneck of e-commerce and seek healthy development.

In the face of such a market, the seven wolves also took the lead, and today held the 2 net conference of the ultimate shirt, which set off the second round of the shirt season.

Wolf Totem changes 100 shirt network special special price of 299, just to let you wear the ultimate shirt, will carry out the exquisite life to the end.

Since the wolf wolf totem of the seven wolves was launched on the official micro-blog, the "100S shirt of change" was launched by Jingdong. After the pre-sale mode of the Jingdong, countless netizens forwarded the pmission, causing countless netizens to Tucao: the wolf's Totem is the ultimate pronoun of tall clothes, and a shirt is only 299 yuan. It's too hard to believe.

In response to many questions from netizens, the reporter was lucky to interview Mr. Wang Yong, general manager of the seven wolves, at the first time.

Why is wolf totem going to launch "the ultimate shirt 2"? Is its price fixed at 299 yuan, a gimmick or a refreshing shirt image?

Wang Yong: thinking with the Internet to cater for the change of the times is the essential direction for the current marketing environment.

We choose shirts, mainly because in all kinds of clothing, only shirts can best meet the business needs of a man. Starting from the Internet can not only attract consumers' attention, but also because the investment cost of online marketing is low, so it will be better to give this part back to our customers.

Reporter: we all know that today's topic of sina micro-blog on the top 2 shirts of wolf wolf totem "has attracted much attention. The number of participants in the discussion has approached tens of millions, which can be said to be a very successful interactive marketing mode. Why did Sina Sina choose Sina as an interactive marketing platform at the beginning?

Wang Yong: under the Internet era, WeChat and micro-blog are the two social media, and they are also the two platforms with more attention and influence. WeChat is mainly disseminated in the circle of friends, and has certain limitations. Micro-blog is more like a big square, and anyone can see it, especially the hot issue, which is spreading very fast.

Of course, we will try to promote activities on WeChat, but the most important thing is to promote it.

Mainly.

Reporter: as an entity based shop, "a top shirt," the launch of this event, does it mean that the operation mode and product mode of the seven wolves will be changed?

Wang Yong: before this event, the seven wolves have been promoted on Tmall, Taobao and other electronic business platforms. Next, they will also be on-line on Jingdong and proud things online. We hope to launch the ultimate products on the basis of integrating network network platform resources, through online pre ordering and customization, so as to provide users with the ultimate experience of life.

Reporter: "the ultimate shirt" emphasizes the idea of subverting ordinary life and enjoying high-end quality. Then how does the seven wolves achieve the "extreme"?

Wang Yong: the extreme is embodied in the details. It has continued the previous reform of 140 shirts. This time we can say that we have joined hands with SWAROVSKI, the world famous crystal brand, to create a batch of top-quality shirts, and select the Egyptian long staple cotton Giza88. The fabric is made of the top 100 fabric tangle of Italy's top fabric manufacturer ALBINI group.

From raw materials to processing, to packaging, and for sale, we all use the best materials and techniques, which is the ultimate attitude we can do for the wolf totem.

Reporter: how do you understand the concept of Internet marketing behind the ultimate shirt?

Wang Yong:

This concept is hard to say clearly, but I think the most important thing is "user experience". We can sell products to customers through the pride network platform, but also pay attention to the value that they pass to customers, that is, the brand value and the super cost performance concept of this product.

We integrate the resources of the luxury goods supply chain in the world, remove material and marketing costs, and promote the strategy with low price to the public, in order to convey the idea of "the ultimate" to the consumers. This is also our brand's ingenuity.

The pformation of the Internet age is a process of survival of the fittest. Any business war is the spark that enterprises collide in the process of the pformation of the electricity supplier. Facing the opportunities and challenges of the clothing age, seize the opportunity to become the top priority, keep pace with the times and meet the needs of the public terminal, so that we can finally gain a foothold in the market and seek development.