Six Tips To Teach You To Choose Brand Clothes Correctly.

First, join the brand to do well in mind.

Brand positioning in the selection of clothing brand at the beginning of the brand, first of all, you should have a certain understanding of your city's clothing market, especially your business circle around the business situation, to do a good job in mind.

If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing to join. If you shop with lots of casual wear brands and competition is fierce, then you can stagger the scope of business and put your goal in ladies' clothing or professional wear. The effect will be better. Or if local consumers prefer women's clothing from Shanghai to Guangdong, then you can give priority to joining the brand of Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

Two. Popularity of products

Clothing affiliate is a special commodity. Its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing to join in the local word-of-mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the products are priced competitively in similar brands.

Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Three, a reasonable profit margin.

Well, this is, of course, one of the most important principles.

Can the apparel companies give you enough profit margin? Just look at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.

You need to invest roughly in:

Shop rentals (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time investment)? Goods capital (such as 45% discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand).

Personnel wages? Monthly store daily expenses (water and electricity charges, etc.) estimated revenue: according to the sales volume of the store's business district and the sales situation of the surrounding brands, we estimate the number of sales per day, and do the best two minimum plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, estimate what the maximum profit margin will be, and how much time it will take to recover it.

Four. The development of the company

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your supplier, it is also a business partner. Your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.

If conditions are limited, we should at least clarify the following basic conditions of the company:

1. how many years have we developed the first franchised store? How many direct stores and how many clothing stores are there? How many stores are planned to expand?

2. is the company's credit standing good?

3. how many brands does the company run at the same time? Apart from headquarters, does the company have branches or offices in other parts of the country?

4. does the company have its own production base? Is the salesperson who you are contacting with is professional enough? Of course, we should point out that mature and well developed companies generally have higher conditions for choosing franchisees and higher charges for joining them. That is to say, the entry threshold is high, and the support and service that they can provide are relatively perfect, and your success is relatively high; and the small companies that are just starting up have no restrictions or restrictions in this respect, but by inch: they have not yet been set up, and they will encounter more problems and risk more.

The choice between the two depends on your own investment budgets and business experience.

This is often ignored by many people, but it is really very important.

Even if you are arrogant in other aspects, but how often do you want to sell the best sellers, how can your business be good? At the same time, it is still difficult to understand this before joining.

Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good.

The reality is that many small and medium-sized brands in this country will have problems in this respect. This must be well prepared. Unless you choose a mature brand with a certain scale, you can fully trust them.

But the difficulty is not equal to no way.

You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

The last point is also the most important point.

It is a very practical problem. Many of our franchisees are now lack of business experience. To ensure the high success rate of business, they need training support.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

The mature Brand Company's clothing stores around the world should be carved out of a mold. They are unified in the aspects of image, props, display of goods, service of staff and so on.

To understand how a company manages the level of training clothing stores, it is very simple to see more stores in different places. The situation is clear at a glance. This is like ESPRIT, LEVIS, which is a successful brand in foreign countries.

With such a company, from the first day, the company will make detailed training plans for you, even if your original experience value is zero, you need not worry at all. As long as you follow the training plan, you will become a qualified professional.

Managers.

But for many domestic brands that are still developing, this is simply not possible.

Many companies have been silent after receiving your affiliate fees and payment. There are no training courses or training materials.

For novice franchisees who have no experience in retailing, it almost amounts to half of the possibility of business success, and the rest can only rely on their own business talents.

I don't know how much confidence you have in your company with such a company. So before you sign up, you need to know how much training and service support the company can give you.

This is very important.