What Should You Do When The Shop Is Cold?

　　 Sale There are usually three states:

1) marketing: finding customers and selling products to customers;

2) marketing: let customers take the initiative to find you;

3) equal sales: stay in the store and wait for customers to come to the door.

　　 Shopping guide There are five kinds of complaints, five "weird":

1) weird activity: the reason why sales are bad is that there is no sales promotion, and there is no discount. Shopping guides like sales promotion, and people like to shop in crowded places, so that they do not need any sales skills and efforts.

However, many brands do not promote sales throughout the year, no less than ten percent off sales, whether in business or holidays. In doing so, not only did we find a way to solve the problem of selling goods, but also made our customers more loyal.

Sales promotion is a poison, it is suicide, it hurts the brand once at a time. The more you use, the more you will hurt. Apart from having a negative impact on the brand itself, the sales promotion has the effect on employees: let employees only sell the money they like and do not sell when they are not active.

2) blame customers: do not do anything to attract customers into the store.

Most of the shop assistants are waiting in the store, waiting for customers to come. If there are no people in the shop for a few hours, shopping guide is not trying to attract customers into the store. Instead, it will say, "Why are so few people today?"

3) strange weather: bad weather, or inconsistent temperature and products.

4) weird salary: many shopping guides are empty in their work hours, not for their inner love, but for wages and jobs, just as jobs. They often say that with such a salary, they have to do so many things. Why? He didn't expect that wages came from hard work, rather than from good service to the customers, rather than by the boss.

5) blame business is bad, boss is not good: so strange that strange, finally blame the boss, the boss is nothing good, shop is not good, go on! Forget it! Did not think of a place, the situation has not changed, as if the whole world boss is not good!

So, what should we do in light hours?

　　 Weak spot management :

There is no need to practice matching, send new letters to VIP, call VIP, and display. Maybe many stores have related requirements. However, why is it not effective to ask for it?

1) the requirement is not quantified (for example, after the new photo is sent to the VIP, it should be 3 sets of new matching photos per day for VIP, the phone call for VIP, and 10 VIP calls per person per day).

2) executable and diligent Supervision: is there any relevant regulation and supervision after the request? Is there any reward and punishment measure? If there is a problem in execution, is it necessary to bear relevant responsibilities? Is everyone proficient in it?

3) is there any time limit (such as what to do before 12 noon every day)?

According to the above criteria, rearrange your management standards, and set a clear time node for things that you do not want to do. After finishing your work, you should constantly monitor and even form habits.

Remember: all the learning, training and so on before the custom of managing all the systems, norms and processes of your company and shop is zero.