Clothing Trade Data In China's B2C Market In The Three Quarter Of 2014

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Xiaobian of the network introduced to you the three quarter of 2014, China's B2C market clothing trade reached 91 billion 620 million.

According to the quarterly monitoring report of China's B2C market released by the EnfoDesk think-tank, the third quarter of 2014 shows that in the third quarter of 2014, the scale of clothing trade in China's B2C market reached 91 billion 620 million yuan, an increase of 54.2% over the same period last year.

In terms of market size, Tmall has a market share of 73.4%, and continues to maintain its leading position in clothing category. Jingdong mall continued to push the "Shang Jingdong" force garment market in the 3 quarter, with a market share of 5.5%, ranking second over vip.com, vip.com's market share of 5%, and temporarily staying at third.

Domestic clothing at present

Market development is relatively mature. As a more active and mature category of online sales, clothing has formed a more complete industrial chain and market structure.

But the 3 quarter of the major electricity providers in the field of clothing frequent efforts, frequent movements.

Tmall has gradually pformed into high-end fashion apparel, and has increasingly close cooperation with international brands and luxury apparel manufacturers. Vip.com has held a large-scale promotional campaign of "Satan Festival"; the Jingdong mall held the autumn and winter fashion conference on the theme of "Shang Jingdong"; Dangdang held a "2014 Dangdang autumn and winter new product conference" on the theme of "potential", joined the China Fashion Designers Association and the leading fashion designers in the industry, and expanded the fashion editor and buyer team to launch the fashion clothing market.

At the same time, the platform trend of e-commerce enterprises also gives some local cutting-edge.

Designers have a good display platform. At present, Tmall, Jingdong and Dangdang network have already had a large number of independent designer brands to enter.

Because of the high gross profit and high repeat purchase rate, clothing sales have always been the main source of profit for the electricity supplier.

This year, the new features of clothing business operators will not change the market structure in the short term, but in the long run, they will have a far-reaching impact on the online sale of clothing in China, and form a market pattern of flourishing flowers, and at the same time, promote the development of the clothing market to a more youthful and fashionable direction.