China'S Largest Overseas Market Talent Reserve Is Key.

When it comes to the annual recruitment, enterprises are pouring into the university campus with all kinds of attitudes to open up the "robbing people" mode. The world-famous casual wear brands are also busy at this time. "In the future, China's thirst for talents is surely an international talent. Because it is not enough to understand the Chinese market only. Foreign students will participate in the Chinese market. They will bring international standards. This is a challenge for Chinese talents. I think this is a very important point that we can better integrate China's reality into international standards, innovate and make international standards suitable for China. UNIQLO hopes to take the lead. Pan Ning, senior vice president of global marketing group and CEO of Greater China in UNIQLO, said at the super Wuhan campus recruitment conference in 2015.

Build the "Whampoa military academy" in retail industry

According to the latest fiscal year (released in early September 2013 to the end of August 2014) released by the fast retailing group of UNIQLO, the group's turnover is year-on-year. increase 21%, to 10 billion euros (13830 billion yen), of which the sales of UNIQLO overseas market increased by 64.7%, while China has become its largest overseas market. UNIQLO has opened more than 80 new stores in mainland China in fiscal 2013 and fiscal year 2014. The rapid development of talents is a major task facing the enterprises.

As for how to coordinate the pressure between the rapid development of enterprises and the personnel training, Pan Ning said that since the beginning of my term of office, I have positioned talents for future development as talents. If enterprises want to develop and have a future, we must start with people.

Therefore, since 2005, direct leadership from the top management has established a perfect talent training system from scratch. UNIQLO recruits thousands of employees every year, of whom more than 500 graduates are recruited through campus recruitment. UNIQLO has established a unique UNIQLO University. Through the form of OJT, it develops the business knowledge and management capabilities that employees must grow into, and delivers more than 300 new store managers per year. Dream Project is also implemented in shops to provide targeted training and training for employees who aspiring to realize their dreams. In addition, the brand also provides opportunities for overseas job rotation for young employees who have potential to become international operators.

In China clothing In the retail industry, UNIQLO has a nickname for "Whampoa military academy". For such a title, Pan Ning also expressed great pleasure. "Talents from UNIQLO culture have international vision and have the ability of management and management. We also believe that the strategy of talent training will not only bring great support to our enterprises, but also support China's retail industry, and even change the pattern of global retailing. China's retail industry has just started to flourish and needs a large number of professionals. Through the continuous efforts of our enterprises, we can train talented people to improve the quality of China's overall retail industry. At the same time, Chinese talents can jump to the international platform with the help of a multinational company platform, and can represent China and represent Asia's challenge to the global retail business management tasks. This is our vision for the future.

Helping college students realize their dreams

It is predicted that the number of graduating students from the 2015 universities in China may reach 7 million 500 thousand. Meanwhile, the ice age of employment is still continuing. Some colleges and universities even play a "more difficult, not the most difficult" warning for job guidance for graduating graduates. Such a good reputation as UNIQLO, a rapidly expanding international brand has also become the "meat and potatoes" of college students. According to the introduction, UNIQLO recruits 500 graduates every year on average, and the number of applicants for campus recruitment exceeds 100 thousand last year. Students' enthusiasm is not blind, which is closely related to UNIQLO's diverse needs for talents and the broad development platform provided.

UNIQLO explicitly stated in the notice of campus recruitment that they are "not limited to men and women, not professional" for applicants. As a family advocate in the world " Strength "Uniformed" enterprises, UNIQLO are more concerned about the sense of challenge, global vision and love for this industry.

With the rapid development of UNIQLO, the rapid growth of talents is reflected. Here, all newly recruited graduates are collectively referred to as "store managers reserve cadres", who are management talents of future enterprises. When these new people join in, they will be transferred by the whole country. They will receive the training and practice of the key technology management functions of retail stores and a series of specialized training from the very foundation of store operation. At the same time, in order to evaluate the growth and promotion of employees more fairly and objectively, UNIQLO also set up a comprehensive scoring system. According to statistics, about half of the reserve managers of uniformed store managers can pass the examination in half a year to a year, and become the most responsible person in a shop. Such a speed is almost unthinkable in other large international enterprises. Pan Ning said, "UNIQLO is a company that advocates full strength, and full strength means that anyone who can make real achievements through hard work can become a business cadre. UNIQLO hopes to enable young people to achieve their goals and achieve their goals through their own strength. Enterprises are willing to invest more resources in this area to help them do this. "

UNIQLO's resources for talent training are not only material resources, but also the management level of employees. As a CEO in Greater China, Pan Ning spent half of his time recruiting and training talents every year. He not only personally attended the recruitment process of the campus, but also communicated and shared work experience with his employees every month after the entry of employees.

As a slogan of Xun marketing group, "all staff management", UNIQLO training all employees will place themselves in the operator's position, and think and deal with the problem with the operator's consciousness and vision. Especially as a service industry, shop frontline personnel need to have such qualities. Because they are direct contact with customers, can directly grasp the market and customer information, to make a quick response. It is precisely because of such excellent staff that the company, which is constantly advancing rapidly in the Chinese market, has a continuous vitality and keeps the best state at all times in the fierce competition.