Mitsubishi Rayon Plans To Expand The Sales Of Functional Fabrics

Mitsubishi Rayon focused on export business in the current fiscal year, aiming to ensure that sales were flat compared with the previous fiscal year.

In addition to expanding sales of new materials such as Vonnel Ag, an antibacterial material such as silver ion, the company also plans to update the thermal insulation material Corebrid Thermo Catch to expand.

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In the last fiscal year, the export performance of the company increased steadily. On the other hand, the supply of products for Japanese domestic clothing was in short supply, and the overall sales situation of the company was good under the condition of maintaining active production.

In the current fiscal year, as the functional underwear market has entered the adjustment stage, sales in the first half of the fiscal year are in a doldrums. This part of business will be compensated by strengthening exports.

Among all kinds of sales products in the company, the main sales position in Japan and abroad is high value-added functional materials.

Among them, the sales performance of super fine acrylic fiber MIYABI in China and Europe has increased steadily, and the company plans to continue to accelerate the global promotion.

At the same time, the company will also use these existing sales channels to expand the market scale of Vonnel Ag and other new materials.

Vonnel Ag is added to silver ions.

The material can effectively prevent the odour generated during indoor drying, and the company plans to expand sales for general clothing using this advantage.

In addition, the company will use it as a bacteriostatic functional material to prevent infection and expand its application in the medical field.

Thermo Catch material is an enduring material. It has been over 20 years since it was put on sale.

The material is based on the Corebird technology of core sheath structure. It has the function of changing sunlight into heat energy and preventing static electricity.

Because the color of the fiber is white.

The color rendering properties of acrylic fiber can also be expanded to various colors.

Although the market has many materials such as moisture absorption and heat insulation, Mitsubishi Rayon will rely on Thermo Catch material to publicize its characteristics and advantages to the market, so as to achieve the goal of expanding sales.