Beijing Xinguang Heaven And Earth Renamed "Beijing SKP" Reasons For Geometry?

It is understood that "SKP" is the English abbreviation of Shin Kong Place.

Reporters yesterday called the shinguang heaven and earth, the relevant personnel said that the name of the store was tentatively changed to Beijing SKP.

However, it is not known when to change the name of the fa ade.

Although it has not been officially renamed abroad, a person familiar with the matter has announced that it has renamed Beijing SKP in the new world.

A person in charge of new Guang San Yue said that Xinguang three Yue had the trademark of shinguang Tiandi, but the new light and three Yue would respect the wishes of Beijing Hualian. This renamed the idea of Beijing Hualian and has nothing to do with trademark licensing. "Beijing Hualian wants to use trademark, and we will allow it".

Earlier, it was reported that

If the name is changed, it may be related to the duration of the trademark.

Reporters learned through interviews that

The brand ownership belongs to Xin Guang San Yue, but the shopping mall is controlled by Beijing Hualian.

Next year, shinguang San Yue will open two department stores in Chengdu and Suzhou. In 2016, there will be a department store in Chongqing. The names of these three stores are just "shinguang world".

In the view of business experts, as a single store owner of the department stores in the country, because it already has a very high reputation, renaming will not bring too much impact to the operation of Beijing Xinguang world in the near future.

Beijing Hualian is also continuing to dabble in shopping centers and outlets. Without the investment and operation support of new light and three Vietnam, there are variables in the future development of these new projects.

In March 2006,

Xin Guang San Yue and Beijing local brand Hualian jointly established the Beijing Xinguang Tiandi project with 50% shareholding modes.

According to a person familiar with the matter, at that time, in order to bring more eye-catching brands to Beijing Xinguang world, Shin Guang San Yue sacrificed part of Taiwan's interests in attracting investment and other links.

The Xinguang world, located in CBD, almost brings together all the well-known luxury brands and high-end brands.

Although the rent is expensive, as long as there is a first-line brand of the Chinese market, most will regard the new world as an important choice.

The strong brand lineup and perfect shopping environment make Xinguang world become popular in Beijing and become a commercial landmark.

In 2011, Beijing Xinguang heaven and earth, with its sales of 6 billion 500 million yuan, became the single store champion in the department store of the mainland, and defeated the Hangzhou Tower which won the champion for four years.