General Merchandise Industry To Increase Experience, Spare No Expense To Build Space Design

Almost all shopping malls have spent a lot of material and financial resources on "Halloween" just now.

This reporter has learned that commercial space design has become an increasingly important part of major department stores and business complexes.

"Commercial space, apart from displaying the concept and culture of shopping malls, aims to bring different shopping experiences to consumers, which are unmatched by online e-commerce."

One industry insider said.

It is understood that the large-scale outdoor display of shopping centers, in addition to innovative ideas, professional design team, construction team are indispensable, the overall cost is not bad, this year a large

The cost of landscaping is even up to 3 million.

Last week, the reporters came to the construction site of the train in the de chi square. The appearance of the mini train had already been set up, and the workers were installing the decoration inside the train.

"This small train with the decoration of the previous stage, only the material has pulled eight trucks.

It has been raining for a few days. The construction period is slow. It will be finished next week. "

A worker told reporters at the scene.

"The train is ready for Christmas this year. As for the specific content of the event, we will release it soon."

Said the head of the relevant department.

It is understood that commercial space design is divided into two outdoor and indoor settings.

The grounds of the square are large and the site is small.

One phase two phase corridor, one phase atrium, two negative one atrium...

There is ample space for both commercial activities and arts and public welfare activities.

"We have held the art exhibition, the polar animal exhibition, etc., to create an artistic atmosphere and to convey the public welfare culture.

Now, there are Korean oil painting exhibition, animal sculpture exhibition, motorcycle show and so on in each of the two stages of the De Ji, which has attracted many people to set up for different groups of people.

The director said he hoped that through these exhibitions and exhibitions, more citizens could be attracted to make the offline experience more diverse.

"Now the demands of consumers are slowly improving.

Before Christmas, we only need Christmas trees and Santa Claus. In recent years, we find that consumers prefer interactive landscapes.

The head of Nanjing new hundred Center store said, for example, the Christmas tree with merry go round launched on Christmas day in 2011 was very popular with the people of Nanjing.

Nowadays, Department Stores pay much attention to space design.

Every holiday season, there are obvious theme layouts in the indoor and outdoor stores.

In indoor, Valentine's day, Halloween, shopping malls, special counters have relevant scenery props.

During Christmas and Spring Festival, there are outdoor landscapes in front of new hundred doors.

Because there are many restrictions in the core area of Xinjiekou, large outdoor landscapes are also consistent with the overall planning of the city.

In the interview, a number of shopping malls responsible for commercial space design referred to offline experience.

An industry insider said that today, with the rapid development of e-commerce, physical department stores need to find another way to attract consumers to shops.

It is understood that the space design of Nanjing department store and commercial complex operates differently.

Some are shopping mall's own team design, and then the construction team to make.

Some shops only need to set themes and elements, and design and construction are all represented by advertising agencies.

Because of the high cost, the overall packaging design of the shopping mall is fixed once or two times a year.

"Our company is taking our own plan, then we contact several design companies and finalize the plan we need.

The cost depends on the scale of activities, the budget and so on.

Generally speaking, the cost of such activities is the bulk of the planning department. "

A shopping mall planning department responsible person said, and then according to the characteristics of holiday packaging, including Christmas, Spring Festival is the focus of efforts to build.

The cost of designing companies ranges from tens of thousands to millions

Li Lan (pseudonym) is the head of a decoration engineering company in Nanjing. He told reporters that the general decoration company, advertising company, design company will take the list of shopping activities.

But in terms of resources, the best part of the industry is concentrated in Shanghai. In fact, the design and production are not so clear. Many advertising agencies are all inclusive and responsible for the whole service.

"Our company usually helps famous brands to make counters."

Li Lan said, like well-known brands, the company headquarters will have a unified decoration style requirements, they can only decorate according to the drawings, according to the decoration materials, materials and so on to quote.

From a design point of view, this list can only be in line with the overall decoration style of the shopping mall, depending on the size and limitations of the counters.

There is no need to carry out the art design of brains. Of course, the cost will be much less. The average price is about two thousand or three thousand yuan per square meter, and some luxury goods counters invite the team of Shanghai to design and produce. The price of one square meter can reach nearly 10000 yuan.

If you receive a list of commercial design, the other side will set the theme or element and design according to the request of the other side.

About the cost of shopping malls landscape design, Li Lan said, it depends on the cooperation between shopping malls and advertising companies or design companies.

Some are long-term partners, and each month they collect fees for consulting services.

Some are charged according to the size and complexity of the design space.

Some design companies are also responsible for later engineering production. There will be an overall quotation for shopping malls, which will collect royalties from them.

Prices range from tens to tens of millions.

According to the recommendation of the industry, the reporter found the website of an advertising company in Shanghai.

In the company profile, the reporter saw that the company provides commercial retail space design and construction, brand exhibition and public relations marketing activities promotion service, and integrates design, production, construction and post service.

The reporter inquired the price as a consultant, and the other side replied that there was no fixed quotation according to the customer requirements and budget.

The monthly salary of the production company workers is 10 thousand yuan.

Xu Yang (a pseudonym) is a staff member of a design and service company in Shanghai. He is more than 30 years old and has been running around the country for seven or eight years with his team.

At present, his team is working on a shopping mall in Nanjing.

"We receive a lot of services, including the production of movie and TV props, hotel decoration, TV station layout, concert venue construction, film festival site layout, brand decoration and so on."

Xu Yang said that they did not receive a lot of work like shopping malls, and they received more orders from hotels and TV stations.

"Shopping mall replacement frequency is relatively low, only two to three times a year."

As the production department of the company, Xu Yang's team only received the design drawings and went to the site for investigation and measurement. After confirming that there was no problem in the data, the drawings were sent to the factory for production.

After the factory is completed, they will freight and decorate and build on the spot.

After the exhibition, they are also responsible for dismantling and recycling.

"The recycling items will not be used any more. After all, the design is to pay attention to new styles."

Xu Yang said.

Generally speaking, the cooperation of shopping malls will be ready for several months ahead of schedule, with plenty of time.

There are also some monads which are urgent and require three days to complete.

Normally, Xu Yang's team takes about a week from receiving the list to finishing it.

Xu Yang said that their profession is also a fast-paced industry.

Sometimes it's a common thing to work overtime all night, just like the three or four hours in the morning.

Sometimes the decoration is done only at night.

"We

The list will cost less than one hundred thousand yuan, or there will be no profit. "

Xu Yang said that the list he had worked over these years was more than ten million yuan, and tens of millions of Yuan also had it.

The price of the project depends on the materials and specifications used, such as baking process is more expensive.

And now the labor cost is very high. The monthly income of their team members is above ten thousand yuan.

There are nearly ten people in the group. Daily accommodation is a lot of money.

"Often stays up late to work hard, and can't keep people away from high wages."

Xu Yang said.