The Principles And Forms Of Clothing Display In Clothing Stores

First, the principles of clothing display.

1. eye-catching. In order to attract consumers and facilitate consumers to visit and purchase, retail stores should flexibly choose the display area, exhibition space, display position and stacking method according to the characteristics of clothing, so that customers can see clearly at a glance.

2. sense of abundance. Clothing is a product of choice. Consumers want more choice when they purchase, so as to compare their quality, style, color and price seriously. In Chen Li's clothing is neat and orderly, the goods are complete and abundant, which makes the consumers feel great choice, and there is a sense of prosperity in the shop.

3. rationalization. According to the psychological requirements and shopping habits of consumers, the same species or the same series of clothing should be displayed in the same location. The height of display should be appropriate, which is easy for consumers to watch and improve the visibility and positive visual effect of clothing.

4. artistic beauty. Under the premise of keeping the independent sense of beauty of clothing, the display of clothing should make the clothing layout and reflect each other through artistic modeling, so as to achieve the artistic effect of the whole beauty. The method of display should be novel and unique, with ingenious conception, which has an irresistible attraction for consumers. Pay attention to certain aesthetic principles, beautiful, generous, symmetry, coordination, can also properly use some accessories, and make full use of artistic techniques to show the beauty of clothing.

5. illustrative. All kinds of explanatory materials, such as price, item number, fabric, brand, place of origin, etc., should be comprehensive and authentic, so that consumers can have a comprehensive understanding of the products.

Two, the form of clothing display.

1. classified display. That is, according to the clothing varieties, colors, specifications, grades and so on separately. As for men's clothing, there are four kinds of body classification codes in China. They can be displayed separately according to A, B, C and Y. Each type of clothing can be arranged from small to large according to bust, waist circumference or height.

Two background Exhibition. Clothing is displayed on a certain theme to create a specific atmosphere or mood in the sales department. For example, in conjunction with a particular festival or event, it is marketable when concentrated. clothing Or display clothing in a particular environment according to the purpose of the commodity. For example, when children's Day is celebrated on June 1, children's clothing will be displayed in a concentrated way. Stores can often change their display products to reflect seasonal or special events, and sometimes even change the store costumes to match different scenes, so that each special theme can attract consumers, thus making shopping more enjoyable.

Three Close-up display 。 That is to say, through various forms, contrast and other techniques are used to highlight and publicize a garment. When clothing companies introduce new styles of clothing for the new season, they often use the form of close up display, such as using special light sources to irradiate or place in a prominent position to highlight key garments.

4. overall presentation. At present, some clothing brands are keen on this display method, that is, they do not strictly display products in groups or classifications, such as T-shirts, jackets, shirts, Western-style clothes, etc., but rather show the overall effect of clothing integrity. Therefore, models may be fitted with suitable T-shirts, jackets or shirts and Western-style clothes, and can also be arranged through different booths. Consumers like to imagine the overall dress effect, often forming joint sales.