What Role Do Fashion Promoters Play?

As the sales promoter of an enterprise, the importance of selling terminal is not wording. All products are sold by promoters to consumers, and the monthly sales volume is accumulated by every day's sales. As our terminal promoters, what kind of roles do they play in shopping malls and stores?

　　 Company brand Image spokesman

The salesperson is the first person to directly face the consumer. The direct communication between customers and customers is a sign of the image of an enterprise (brand) in the eyes of consumers. Through their performance and external activities to convey the company's corporate culture and product image, in a sense, the customer's understanding of the enterprise is only reflected from the promoters. Promoters should understand the business philosophy, corporate culture and the characteristics of the products they sell.

　　 Two, a bridge between enterprises or stores and consumers.

A salesperson is a bridge between an enterprise (brand) and consumers. On the one hand, a salesperson is a transmitter of the company's management concept, conveying the product's message to the consumer, and giving feedback to the company's media. Promotional activities such as merchandise sale, gift promotion and sales promotion are sent to consumers by promoters. On the other hand, it conveys the suggestions, opinions and wishes of customers to the relevant departments of the company, so that promoters are more important than products. Because products can not communicate directly with customers, only people can establish good communication relationship with customers, and convey the information of enterprises completely and accurately. The salesperson feedback the customer's needs and problems to the various departments of the company. The era of "shortage of supply and demand" has gone back and forth. Promoters play a connecting role in this link.

　　 Three, stimulate desire, achieve purchase

Nowadays, the terminal market competition is incandescence, who will have the heart of customers and win the terminal market. Terminal promoters play an important role. The era of "wine is not afraid of alley" is no longer suitable for the present. Therefore, the salesperson's quality can affect the final sales performance of the enterprise's products.

　　 Four, devote oneself to service, create experience

Only by fully understanding the function and brand value of promotional products can the promoters provide better service, best advice and help to consumers, overcome customers with superior service and overwhelm their competitors. Potential customers are generated by the enthusiasm and smile of promoters.

　　 Five. Market information Collectors

Promoters should not only provide reference for competitive information, but also collect and regularly report customers' expectations and suggestions on the product, as well as market conditions such as product sales, inventory and replenishment. Through "intelligence gathering" and reporting, manufacturers can understand the sales situation, inventory situation and market dynamics of goods in time for better decision-making so as to achieve better sales performance. Promoters have long been fighting at the first stop of the market front, so they are very familiar with and familiar with customers and competing products. So our salesperson is the collector of market information.