Pricing Strategy Of Clothing Anti Season Promotion

In the anti season promotion, pricing strategy plays a decisive role. With the improvement of living standards, people's consumption concept has also changed. The preferences for clothing products are increasingly diverse and fashionable. All of these have a certain impact on the off-season sale of clothing. but Anti season The unreasonable price of clothing in festival sales is an important reason. Because according to the analysis of China's consumer income level and consumption level, the anti season sales of clothing should have a broad market as long as the price is reasonable. The following Xiaobian for you to analyze how to carry out clothing anti season promotion pricing.

How can we make a reasonable price for the clothes sold in the off-season? This should be analyzed from two aspects: supply and demand. For consumers of demand side, when buying off-season clothing, the price of clothing is usually lower than that of the season. This is different from the off-season sale of many farm products. The seasonal sales market of vegetables, such as vegetables, is a seller's market. All kinds of summer vegetables produced in plastic film greenhouse in winter are consumers' preference. They are products that can be consumed and obtained at the right time. As long as its price increase is not too high, at present Resident The sale of such goods is smooth within the affordability of income. The anti season sales market for clothing is the buyer's market. In the off-season sale of clothing, consumers can not wear them at once because they can not wear them at any time. If the price of clothing is the same as those sold in the next season, people will have no reason to buy them.

Because consumers' real income level and actual purchasing power are influenced by interest rates and inflation rates, it is better to deposit some of their income in a commodity that is temporarily not in use than to deposit interest in banks, especially when inflation is at a low level. Therefore, as mentioned earlier, the anti season sales of clothing should be given a discount compared with the seasonal sales, so that consumers feel that they are worth buying now. Here we need to analyze what kind of price we should set in the off-season sale of clothing so that consumers can have enough motivation to buy.

When analyzing the pricing of off-season sales, it is assumed that consumers are guided by the hypothesis of rational economic man in the microeconomic theory through the purchasing process / learning effect 0, that is, consumers' economic behavior is conscious and rational, and their pursuit is maximizing their utility. Price Not only can clothing manufacturers and retailers reduce inventory costs and seasonal fluctuations in production, speed up capital flows, but also improve the utilization rate of equipment in garment factories. If the anti season sales of clothing have a better effect on balanced production, it can also improve the employment rate of clothing and textile industry. Because China's income level is not high, for many middle and low income people, on the basis of reasonable pricing, the off-season sale of clothing can benefit consumers.