Theme Promotion Method Of Clothing Promotion

Now that we talk about the theme promotion, we must choose the theme well and not be too casual.

Many enterprises only consider whether they can meet the boss's appetite without considering consumer and brand.

Here are three.

For reference.

Relevance.

The theme should be closely related to the interests of the target consumers, which can attract their attention and have affinity and credibility.

Uniformity means that the theme should be consistent with brand positioning.

This is how to use the promotional activities to implement brand strategy.

So this ring must be strictly checked.

If your brand is safe, don't go mountain climbing: if your brand is passionate, don't go fishing.

Uniqueness.

It mainly refers to the novelty and interestingness of the theme.

To have a sense of the times and certain news value, to a certain extent, can arouse public opinion and prevent competitors from imitating.

Finding a good topic is only the first step, and then we need to consider what activities we can take to deduce the theme.

This is the planning link and the essence of thematic promotional activities.

Some people find good subjects, but the activities are not satisfactory.

Either the theme can not be reflected, or the rules of the game are too complicated.

Sometimes it's even necessary to identify activities before making a theme for the activity.

Game rules usually include two aspects: strategy level and operation level.

The strategy level should be solved: whether your activity meets the product life cycle, effectively combating competitors, and whether there is enough budget.

To solve this problem: whether your activity is easy to execute, whether consumers are easy to perceive, whether the business partners such as retailers and media are easy to accept, etc.

To solve these two problems, Chinese enterprises have made numerous mistakes or promoted a product that should not be popularized: either no pain, no itching, no attack on opponents, or too complicated rules of the game.

theme

It's difficult to get here. From brand positioning to theme, from theme to activity, from activities to specific implementation, there are numerous pitfalls.

What is the most effective way to overcome these problems? It is to grasp a dialectical relationship properly and strictly and complicate the process of formulating the rules of the game. As far as possible, all relevant problems should be taken into consideration, and the execution process of the game rules should be simplified, easy to operate and control.

The key is to spread, promote sales, and why we promote sales. First, consolidate old customers. Two, it is to attract new customers, general promotion activities can play a certain role in consolidating old customers, but they are powerless to attract new customers.

There are many reasons, but the most important thing is that communication is not in place.

Good sales promotion activities do not let customers know how to work? So, in the context of budget considerations, thematic promotions must spread well.

The quality of your communication will directly determine the effectiveness of your activities.