Five Secrets Of Men'S Clothing Store Location

First, open channels to find shops.

Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

Two, "passenger flow" is "money flow".

Shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition.

In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Three, site selection

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Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to

Cost performance.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

Five, "

The method is economical and practical.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

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When selecting specific business circles, Xiaobian summed up the following siting strategies, which can be implemented in the following circumstances:

1, take a ride strategy: in principle, the store should not be too close to the size of the store, but if the store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, and the store site can be close enough to win the opponent's source effectively.

For example, AOKANG shoes have opened six stores in Shanghai's Nanjing Road business circle and North Sichuan Road business circle, forming a high-density sales network coverage in the bustling business circle with concentrated traffic volume, which played a key role in sales promotion and brand promotion.

2, stand out in a crowd: when your store is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

It is a trend now that the big open shops in the developed areas are popular. There is no lack of purchasing power, lack of good brand image and excellent shopping environment.