What Risks Should A Brand Women's Franchise Store Avoid?
1, price risk: when choosing products, it is impossible to set the price too high. Generally speaking, it is a good strategy to control the price of products from 65% to 75% below 100 yuan.
2, brand risk: at present, there are many manufacturers in China's apparel industry, and each manufacturer has a huge difference in quality and style. Therefore, choosing a good brand to avoid such risks is also an urgent need for the majority of brand women's franchisees to consider.
3, distribution risk: with the rise of Internet e-commerce, people's lives, entertainment, communication and even thinking have brought great benefits, and women's wear and distribution are also undergoing tremendous changes. open Shop Although the cost of money is low, in a sense, it also magnifies the risks faced by distribution.
4, style risk This kind of risk is the "Hidden Reef" that brand women's clothing stores have to face since ancient times, especially in brand women's clothing. Therefore, the only way to avoid it is to understand as much as possible the trend of the wind and observe the details of life.
5, service risk: competition in China's garment industry is unprecedented. Besides price war and marketing war, good service war is also the key to success. In service work, brand women's franchisees should be precise coding, continuous tracking and timely response.
How to make your brand women's franchisee in the brand women's wear market, and how to become the pioneer of the brand women's wear industry, is not as the operator of the brand women's franchisee, you can do it. If you want to get on the right track as soon as possible and make the women's clothing store profitable as soon as possible, you need to continuously invest in the operation and management process of the women's franchise store.
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Due to the gorgeous invasion of Hanfeng, many garments want to be close to Korean design in the process of cutting, which is intended to create the beauty of Korean characters. Especially among young girls, the sales of Korean clothing have always taken a place. For some sellers who want to join the Korean version of clothing, this is undoubtedly a potential huge business opportunity. However, is it true that the Korean version of clothing and entrepreneurship is just as pure as imagination?
In the process of joining, the headquarters will normally collect fees, such as franchise, royalty, deposit and so on, according to the form of their operation. In order to successfully attract franchisees, many enterprises will also throw out the "zero affiliate fee" attractive conditions. At this point, the franchisee will feel that he has made a profit and is complacent. He knows that he will be charged with more royalties and security in disguised form. Therefore, in the process of joining, sellers should carefully ask for specific joining and joint costs.
The brand effect of Korean clothing headquarters will directly affect franchisees' entrepreneurship. When choosing to join the headquarters, we need to investigate it first to see if it is a company or line number legally registered, and whether it owns the trademark right of the brand. In addition, whether the signatory is the legal representative of the other party, must not be deceived by some advocating "return to Ben fast, high profit" remarks, and some illegal businessmen.
Because the franchise is authorized by the headquarters to the franchisee, it will involve a series of contracts and clauses in the process of joining. Among them, it is easy to be ambiguous about the prohibition clauses, general clauses and liquidated damages for competition, and some of the interests belong to the headquarters should be shined and clearly read and understood, so as not to fall into the trap of starting a business.
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