Cross Border Electricity Providers Break Through Policy Barriers To Grab The Lead And Double Eleven Short Boards Are Eliminating.

Since 2009, when Taobao set up a double eleven promotion Festival, November 11th has become the day of online shopping "chopping hands".

Because of the double eleven and suddenly generated peak consumption, so that the express delivery of "slow delivery" and goods shoddy, false and true, and so on, are all over the years the theme of double eleven complaints.

Qiao Congjun, deputy director of the online pactions protection center of China Electronic Commerce Association, has been concerned about the double eleven of the electricity supplier in recent years. He believes that the short board of double eleven is constantly being eliminated: "the electricity supplier system is like an ecosystem. Platforms, businesses, express companies and consumers have a strong self-regulation function.

Many of the drawbacks of double eleven have been overcome in the past few years of self adjustment.

This year, in order to seize the opportunity, the double eleven promotion campaign of the electricity supplier has already begun the curtain since the end of October.

The Weekend reporter of the rule of law discovered that in the process of adjusting the ecosystem of the electricity supplier, this year's double eleven showed some new characteristics.

Single price war turned into comprehensive strength PK

In September this year, a report by Nelson, a world-renowned research firm, showed that Chinese online consumers are becoming mature and mature, and prices are no longer the most important factors affecting their online shopping. China's e-commerce is changing to service oriented.

This change also affected the strategy of the electric giant in double eleven.

This year's competition is also constantly weakening the concept of price. For example, many "choppers" have found that the intensity of preferential activities launched by the electricity supplier this year is also relatively limited. Those first price increases and discount measures are now under the help of some "price assistants".

The head of Public Relations Department of shop No. 1 told reporters that unlike previous years, the big businesses were fighting for the price war differently. This year, although the electricity supplier will still make some profits and concessions on their own superior categories, more customers are attracted by the innovation of marketing methods and the protection of service quality.

It is emphasized that genuine products and authentic products have become the selling points of this year's major e-commerce providers.

The slogan of Jingdong is "true, positive and low".

In October 28th, the Jingdong also held a press conference on "the best quality product". The joint suppliers and sellers representatives made a commitment to "stop counterfeiting and shoddy". Gome online also emphasized that the double eleven is "true war".

The annual double eleven is a test for platform operation capability and express company.

In order to avoid the "slow delivery" of express delivery, courier company is also rapidly adding new couriers, according to the relevant data provided by Tmall [micro-blog]: to prepare for double eleven, Tmall's thirteen new express delivery partners have more than 150 new distribution centers, adding more than 2 million square meters of operation space.

The State Post Office also convened a meeting of the mainstream express companies in October 25th, demanding that there should be no "Big Bang" problem in the period of double eleven. Meanwhile, it is stipulated that the peak delivery period should not exceed 10 days.

Qiao Congjun said: "with the improvement of the consumption level of consumers, consumption tends to be rational, and prices are no longer the only factor to attract consumers. The quality and service quality of products begin to be valued by businesses, and businesses and courier companies are constantly adjusting their participation in the strategy."

Based on the above changes, the reporter learned that, from the recent eleven years of complaints, the total volume of consumer complaints, whether for express delivery or product, is decreasing.

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Cross border e-commerce breakthrough policy barriers to grab the lead

2014 is known as the "first year of cross-border electricity supplier": with the customs and other government regulatory departments to further clarify the cross-border electricity supplier policy, the original overseas purchasing in the gray area is gradually pformed into a more standardized operation of cross-border electricity supplier, Tmall international and Amazon have become the leader in cross-border e-commerce.

During the double eleven period, these cross-border business tycoons will not miss this marketing Carnival feast, and are eager to get a slice of it.

Amazon officials told reporters that nearly eleven countries, such as Amazon, the United States and six other countries, have launched direct mail service in China, and more than about 80000000 international products have been selected since November 3rd.

China has launched the "11.11 fold learning" promotion campaign, which has enhanced the "big card and real discount".

Localization of cross-border electricity supplier Tmall international is also not inferior.

Tmall international responsible person told reporters that Tmall international, Taobao overseas and speed sell this year for the first time to participate in double eleven, but also Alibaba [micro-blog] for the first time to expand the ecosystem to the world.

"Behind this, the global ecosystem with the core of e-commerce platform, rookie logistics platform, cloud computing and big data capabilities has been initially established, but it also makes it face the challenge of a global ecosystem."

The person in charge said.

Professor Wang Jian, director of the University of International Business and Economics and director of the international business research center, told reporters that compared with traditional foreign trade, the advantages of cross-border e-commerce are obvious compared with the dilemma of "middleman" of multiple intermediaries. With the introduction of policies by customs and other departments, cross-border electricity providers are also becoming more and more sunny. Especially the introduction of the "bonded import" mode is more in line with Chinese consumers' online shopping habits. The cross-border e-commerce platform's double eleven promotion will also help more consumers understand and participate in it.

A number of innovative Internet Financial feedback electricity supplier

If you are a "chopped hands", you don't have to worry about the double eleven coming and the purse being temporarily withered.

With the rapid development of the electronic commerce market, the electricity business finance, which is generated by the electricity supplier system, is also rapidly rising and growing, and it begins to feed the electricity supplier.

At the beginning of this year, based on the analysis of big data based on the electronic business platform, Tmall, Jingdong and others will open credit and "white" services to users with good credit quality. Consumers can get the goods on a low down payment and then pay in installments.

Tmall official told reporters, ant micro loan (original Ali small loan)

It will be extended to all categories of Tmall products, and the installment quota will increase from 6000 yuan per person to 10000 yuan per capita.

In the face of the strong attack of apple iPhone 6, during the double eleven period, "Jingdong white strip" has also provided many benefits for users to purchase iPhone 6, making it a product that the public can afford.

Noah wealth research consumer finance expert Mao Yunhai believes that relying on the Internet, especially the development of electricity providers, financial services derived a lot of innovation, but in personal consumption financial services, still rely on traditional credit services such as credit card products, and double eleven such a centralized release of consumer demand nodes, or become

Stage and other consumer financial innovation products growth.

But Wang Xiaoxing, an analyst with Analysys International electricity supplier, told reporters that at present, "Jingdong white stripes" and Tmall staging business are still in the stage of user training and education. This form of consumer acceptance in China is relatively low, which involves user credit assessment, online shopping real name system and other aspects. The overall mechanism needs to be strengthened, and the overall sales promotion role is still limited.

The latest statistics from the mobile terminal, Analysys International show that in the first half of this year, the size of China Mobile's online shopping market reached 305 billion 380 million yuan, and the growth rate of the mobile Internet reached 71.6%. In the second quarter of this year, the scale of China's mobile shopping market reached 168 billion 90 million yuan, up 256% over the same period last year.

All these data indicate that China has begun to enter the era of mobile Internet.

And in the carnival of double eleven, the big business operators, how to win the favor of mobile end users?

In March this year, Tencent shares Jingdong mall. Tencent also provides an interface for Jingdong on the most popular mobile application in China today, WeChat, and mobile QQ also provides access to it.

In this double eleven big promotion, in addition to their own mobile client, Jingdong also fully utilized the Tencent's WeChat, mobile QQ entrance resources, these synchronously carry out all kinds of promotional activities.

In order to catch up with young users, Jingdong launched a lot of interesting activities in the mobile terminal. In the dual entry of WeChat shopping and mobile QQ shopping, Jingdong also made full use of the mature "red envelope" mechanism. In addition, combined with the characteristics of mobile social networking providers, it launched the "buy together", creating a new marketing mode of social e-commerce.

Unlike many convenient interfaces owned by Jingdong mall, other electric providers are mostly using innovative marketing methods to enhance the user activity of mobile terminals to share the cake of eleven.

In order to attract more mobile end users, especially the attention of young users, shop No. 1 also announced cooperation with Jiayuan [micro-blog] to form a "stripped alliance" to allow users to enjoy the "stripped down" price shopping experience while creating opportunities for single people to "take off light".

Gome online has also stepped up the promotion of its own APP. Users can receive a certain amount of cash coupons if they download their APP.