Vitoria Beckham'S Fashion Business Empire Road

Here world

The little editor of the net introduces the way of Vitoria Beckham's fashionable commercial empire.

It is reported that the pformation from singers and famous models to fashion

And Beckham, who owns his own business, recently came to the top of the top 100 successful entrepreneurs in Vitoria in 2014.

Since the creation of the brand designer Victoria Beckham in 2008, in the past five years, the brand turnover has increased from the initial 1 million pounds (about 9 million 800 thousand yuan) to 30 million pounds last year (about 290 million yuan).

What makes the fashionable girl turn from the singer to the most successful business woman in Britain? Let's analyze the way of Vitoria's commercial empire.

Entertainment industry starts

Vitoria's spice girls, the most successful women Choir group in 90s, have sold more than 100 million albums so far.

Although their glory has become history, only last year, the continued royalty on record royalties contributed 750 thousand pounds (about 7 million 360 thousand yuan) to Vitoria.

In 2001, Vitoria earned 1 million pounds (about 9 million 800 thousand yuan) through the same name autobiography and two fashion books. In 2007, the six digit reality TV appearance fee made the former hot girl member again a fire, and the continuing influence of the spice girls group should not be underestimated.

Endorsement advertising fee

Rumor has it that Vitoria will cooperate with the fashion brand H&M. H&M has successfully launched an underwear series with Vitoria's husband, Beckham.

In 2009, Vitoria signed an advertising endorsement of 12 million pounds with the luxury brand Armani (Armani). After two years, it made a profit of 1 million pounds for the advertising campaign of Japanese designer Samantha (Samantha Thavasa).

In addition, participating in the famous auto brand Land Rover Range (Rover) design, for the famous British retail companies Tesco, has earned her a lot of money.

The commercial value of packaged goods between Vitoria and Beckham has made the couple's ability to absorb gold rise all the way.

Create fashion

It is estimated that the fashion industry in Vitoria gained at least 3 million pounds (about 29 million yuan) profit last year. Compared with expensive luxury goods, Vitoria's clothing products are more economical.

Her jeans, sunglasses, handbags and footwear products cost between 150 and 485 pounds (about 1473 yuan to 4764 yuan).

Many celebrities in the entertainment industry are also very supportive. They have been present in the major events in their designs and garments. Vitoria's unique fashion style and taste also make itself the best spokesperson for the brand.

By 2019, the commercial value of her brand will reach 200 million pounds (about 1 billion 960 million yuan), economists say.

Husband and wife get together

Beckham and his wife have considerable investment in property, whether it is the four storey building in Kensington, the real estate of the most prestigious luxury residential area in the world, the Beverly Hills estate, a private beach in Koh Samui, Thailand or the winery of winery Gonapa (Napa). The property owned by the couple also gives them more business investment plans.

Beckham's brand name fragrance brought them a substantial profit of 1 million pounds a year, and Vitoria made the image of the first male figure in the sports world by virtue of keen fashion.

The most valuable star family

After Beckham finished his football career, he gradually led a loose and casual life.

Unlike him, his wife, Vitoria, is more fulfilling and satisfied with the success of creating a business empire.

Although Beckham did not refuse to take part in many brand endorsements, the whole world felt that this star family was gradually showing the form of the male and female leader.

The star family also has four sprouts. The three sons of the family are handsome. The only daughter, Xiao Qi, has sprouted the whole world.

Two childe Romeo has been involved in the fashion circle for Burberry endorsement, the eldest son Broolyn also contributed his first fashion cover, it can be said that Bei Sao personally built this.

The Beckham family is the most commercially valuable star family in the world.