Salesperson Sales Etiquette: How To Win Customers' Respect
Visiting customers for the first time is not denied.
The key is not that, but after being rejected, we can still respond positively.
Then, after being rejected, how can a salesperson be undiscouraged and discouraged? The right way to do that is to clarify the purpose of the visit on the basis of courtesy of customers.
The purpose of first visit usually has the following 4 points:
1) enhance our feelings with our customers: the sale is not in friendship. If we lose an opportunity to make a business, then we can not get a good emotional exchange. This unsuccessful success can be the next foreshadowing of success. It will be a great impression on our customers. It is even more important than a business, because business is never done.
2) to understand the types of customers, there are many kinds of customers. They are silent, nagging, friendly and tricky.
Facing different customers needs different marketing skills, every salesperson must find out the character and disposition of customers before they sell.
For example, if you meet a customer with a hair defect, he is born with too little love, he has a bone in his egg and what to say.
This kind of person takes a fancy to the product and never buys it freely, but after a lot of hard work.
If you have a prior understanding of such customers, you can try to accompany him to satisfy their little vanity.
If you don't know the customer, the salesperson's nagging and reproach, even if he explains it from head to cover, the other side will not buy it easily.
This not only wastes a lot of time, but also leads to the other party's boredom.
Therefore, in the face of strange customers, we must first understand its type, and then targeted marketing can be greatly improved.
efficiency
。
Salesperson: "Sir, you are very careful.
It can take care of such small details.
But fortunately, our product is just slightly different from the products of other companies.
Salesperson: "and you are knowledgeable, even you have studied this issue. You can rest assured of the problem of texture. The company has already done some in-depth research by the relevant departments before developing this series of different products."
3) understand customer needs, if you are a careful person, you will find that when you sell to customers, most customers will say "I do not need", that is to say, most customers' demand for products is often found. Since customers need you to send them, you have to communicate before marketing. Only when you have good communication with customers can you inspire your partner to express their needs, then you can further analyze their needs and make targeted marketing.
For example, to know whether the customer is selling himself or buying for others, understand the customer's consumption level, and the specifications and technical specifications of the products needed.
Salesperson: "Sir, do you need industrial or household?"
Salesman
"Is it low or high?" salesman: "what kind of specification is needed?"
By answering these questions, the salesperson can judge what products the other party needs.
4) strive for two times
Opportunity to visit
Even if the first negotiation fails, it does not mean that there is no turning point.
Conversely, if customers are treated differently because of the breakdown of negotiations, they may lose their chance to visit again.
The main reason why many salesmen are hard to get "repeat customers" is here.
Because whenever customers refuse, they feel that the customer is no longer their own.
There is no need for me to be so humble and respectful as when I first visited.
In fact, just like selling itself, we should not give up halfway in dealing with customers' attitude.
When buying and selling is not adult, the same business will not be a formality.
Customers buy or not buy one, buy more and buy less. Only by doing well, can customers eventually be moved to get customer orders.
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