Visual Merchandising Of Clothing Stores Catch Customers' Eyeballs

The contents of visual merchandising, from a broad perspective, include the whole content of CIS (enterprise identity system). From the perspective of practical operation, the contents of visual merchandising can be summarized as follows:

(1) shop guide

Apart from shops, customers are exposed to personnel. Therefore, the comprehensive quality, appearance and behavior of shop assistants need strict training and management. Therefore, many clothing enterprises and shops pay great attention to on-site purchasing staff's compliance, pre job training, post placement management and retraining. Shop assistants are the most direct communication with consumers. They represent their businesses and brands.

(2) store location and decoration

The first impression of customers is the storefront, including the location, the area, the style of store design and the ideas to be expressed.

　　 (3) shop goods display

Visual merchandising requires three designs for the product: the first is the original design, the second is the display of the store, the third is redesign and collocation. Chen Li Shi should redesign on the basis of the original.

　　 (4) Shop service

Customers feel the fashionable life advocated by the brand through the experience, feel the core value that the product can bring to the customers. Besides, the flowers decorated in the clothing store are decorated with coffee, snacks, candy and magazines, which reflect the warm atmosphere, showing the details of brand culture and brand personality.

　　 (5) Shop environment

When a customer enters a store, he sees not only a pile of goods, but also an integrated environment of architectural art, decoration art, audio-visual art and olfactory art, so that consumers can feel the culture and taste of this store.

(6) brand products

Products are the core of visual merchandising, and products can not be done well.

(7) fashion show

The unique color, style, texture and style elements of clothing products can be vividly expressed through exhibition.

Visual merchandising is a form of promotion based on user needs and shop product characteristics. Sales promotion is divided into product promotion and image promotion. Therefore, visual merchandising must be built on two major bases of shops and products.