Preparations For The Early Stage Of Fashion Alliance

　 (1) clearly investigated topic

Before launching the clothing market investigation, investigators must clarify what the problems are, what they are and what they want. For example, according to the requirements of decision making and planning of clothing brand enterprises, garment affiliate puts forward the subject of investigation and research according to the new situation and new problems found in the marketing activities of garment enterprises. Generally, problems can be found in the following three situations:

(1) marketing factors which are obviously not suited to the demand of clothing market, such as the sales volume of clothing products drop month by month or the stock exceeds the reasonable reserve.

(2) marketing factors that are not compatible with potential clothing market demand, such as the increase in sales of clothing products, but the market share of clothing is decreasing. This is a potential factor affecting sales volume. It will become an obvious phenomenon to continue.

(3) to investigate and explore problems from the marketing rules, such as the impact of new product listing on the old product market of the clothing enterprises, the influence of the change of consumption demand on the clothing products of the enterprises, etc.

　　 (two) preliminary analysis and informal investigation

The clothing market investigation department should collect relevant information for further analysis and research, and organize informal exploratory investigation when necessary, so as to identify the crux of the problem and find out what should be investigated in order to provide an objective basis for the marketing activities of garment enterprises. At the same time, it is necessary to consider the scope and scale of the investigation according to the purpose of the investigation, whether there is a guarantee for the strength, time and cost of the investigation, that is, whether the investigation is feasible from the economic and social benefits. If the original topic is too wide or unrealistic, the scope and scale of the investigation is too large, and the content is too high to complete the investigation task within a limited time, it should be adjusted realistically.

In determining the survey subjects, we should generally pay attention to whether the identified investigation is a key issue, whether it is a key issue or not, and whether it is possible to obtain information or information. If we can not get the expected information, we should change the project.

　　 (three) formulate investigation plans and Work plan

After the above research is carried out, the investigation plan and work plan should be worked out if a formal investigation is decided.

1. clothing market survey programme

The clothing market research program is designed for a survey itself. The purpose is to investigate in an orderly and purposeful way. It is the basis for guiding the investigation and implementation. Garment joining is more important for large chain Market Research.

The contents of the survey plan are: what information needs to be collected to complete the investigation; how to use data to analyze problems; how to get the answers and confirm the answers; where to obtain information, how to get them; the feasibility of evaluating the feasibility of the design and the description of the accounting costs; and the preparations for further implementation of the plan.

2. clothing market survey work plan

The clothing market investigation plan refers to the arrangement of organization leadership, staffing, assessment, work progress, completion time and cost budget before a survey is conducted, so as to enable the investigation work to be carried out in a planned and orderly manner so as to ensure the realization of the investigation plan.