Exclusive Interview With Human Behavior Expert Waber: Improving Efficiency With Big Data

The new frontier technology is attacking the old world, and more and more inefficient products are gradually dropping out of the line of view: mobile phones take the place of phones, cars get out of the cab...

Nowadays, even a small smart badge can eliminate traditional consulting companies.

Human behavior model

Experts, Ben Waber, chief executive officer of Sociometric Solutions, have received an exclusive interview with Tencent technology, sharing the company's flagship smart card products and his latest research findings in human behavior analysis, group collaboration, wearable technology and so on.

This is a magic Badge: built in microphone and sensor, it can detect the voice speed, volume and breathing rhythm of employees.

The employee will be informed of its use before accepting the badge, and the project team will also make the staff feel relieved. The badge is not a "supervisor". The company will not use the chest card to monitor employees.

Ben Waber told Tencent science and technology that just two weeks ago, staff members wore their smart badges at a NBA competition in the US.

A ticket clerk wore a chest card and sold 130 thousand dollars a day. That's a record. He has never sold so many tickets before. It is this badge that improves his efficiency.

It turns out that people really play when they wear badges.

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Such a device costs about $100, but what Ben Waber has to do is not to make money by producing sensor devices, but to analyze the data it collects, thereby providing strategies and productivity.

Big data create small solutions

In the field of social economics, communication between people is a huge data network that affects teamwork.

Sociometric Solutions was founded in 2011. This year, it carried out the second round of financing, mainly through the collection and analysis of all aspects of staff data, to provide customers with solutions to improve work efficiency.

Ben Waber says they haven't met their competitors yet.

Although some consulting companies also offer human resource management strategies, Sociometric Solutions is still the leader of the company, but he is more inclined to use the consulting company as a partner of their own.

Ben Waber gives an example of the Bank of America.

The Bank of America has a call center team of 20 people.

They carry a chest card, and the small microphone on the chest can record who the staff are talking to, talk with their customers or even talk, and even tone their voice.

By analyzing the data obtained through the chest card, the customer will know how to ensure that the manpower is sufficient but not overloaded, and how to adjust the leisure time of employees is the most reasonable.

Where is the human touch?

In his anti Utopian masterpiece "beautiful new world", Huxley depicts a society controlled by people from birth to death, where people regard high work intensity as happiness.

Ben Waber and his Sociometric Badge will take

Does society lead to a merciless "beautiful new world"? Where does the feeling of employees stay closely monitored? Does this cause employees' resentment?

Ben Waber explains that this seemingly ruthless new segment not only provides efficiency, but also reduces the turnover rate.

Practice shows that this technology can improve work efficiency by about 23% and reduce the wastage rate of about 7%.

95% of employees said they were willing to wear such equipment.

And it is worth noting that the collection of badges is just some data, not involving conversations, personal privacy.

So employees do not have to worry about being eavesdropped, or they can feel relieved to go to the bathroom.

At present, this technology is applied in the US and Europe, and the plan to enter the Chinese market is also on the agenda.