Wangfujing Department Stores Accelerate All Channels, Double 11, And Invest In Ali.

November 6th news, double eleven this year, Wangfujing department store will be the first landing of the whole channel strategy.

Stores, PC terminal official website, mobile terminal WAP website and other self built channels, and

Service platform, Tmall and Taobao mobile three will be further integrated.

The Department explains that the concept of the whole channel includes three aspects: the full channel service, the connection and integration of entity stores and online channels, and the complementary advantages of online and offline businesses.

Wangfujing department store said, in order to promote

Strategy, Wangfujing will further strengthen cooperation with Alibaba: Double eleven early stage, Wangfujing department store Tmall flagship store on-line, Tmall APP, Taobao APP mobile version shop also on-line.

During the double eleven period, the 5 stores in Wangfujing department store in Beijing cooperate with ALI, pushing the "same counter", and the new season in 2014 will be sold synchronously across the channel.

In addition, Wangfujing department stores also cooperate with ALI on mobile terminals.

Wangfujing department store will appear in Taobao mobile double eleven O2O venue.

This not only reminds us of last year's home shopping mall represented by red star, Mei Kai Long and incredibly home, and boycotted Tmall's double eleven scenario.

It seems that although Tmall's O2O has experienced discomfort last year, it has done enough work this year.

It is learnt that, taking advantage of this opportunity, Taobao mobile will combine 28 department stores to get through the electronic, full path of commodities, membership and payment.

Specifically, it will be divided into online discount card, offline sales line and line purchase coupon, and offline discount and other forms.

Analysis of the industry, in the context of low-priced shopping has been unable to impress users, to complete a new round of experience consumption under the line has become an inevitable trend. The combination of Ali eleven and 28 department stores may become a new highlight of double eleven.