Luxury Group Disputes Should Be Enough.

Here world Clothing and shoes Xiaobian network to introduce to you is the luxury group dispute too high profile, the court is suggesting that enough is enough.

When the French labor court finally rejected the dismissal of John Galliano's former employer Christina Dior last week and asked for a nominal payment of Christina Dior's ridiculous 1 euros, the funny result seemed to convey a message to both sides: enough is enough.

Indeed, the French court considered it necessary to end this chaotic debate, despite the ruling that Mr. Galliano might also appeal. But it also condemns "a pox on both your houses". It is an early warning, but the actual involvement may refer to the disgraceful aspect of the French luxury industry itself, which is constantly debating the internal rights and personnel disputes through the legal system.

It is understood that over the past three years, the three major groups of France, Kering, LVMH and Herm s, are constantly exposed by other means or their employees, exposing those unknown problems to the spotlight.

The first is the incident of Dior and Galliano in 2011. Originality The director, Mr. John Galliano, was dismissed on the grounds that he was accused of anti Semitic comments in French pubs. Mr. Galliano was convicted of "publicly insulting" and imposed a fine of 6000 euros ($8415). Less than two years later, he sued the illegal dismissals of Dior and Galliano, claiming they were conspiring to destroy him.

In 2012, LVMH and Herm s filed accusations against each other, and LVMH secretly bought Herm s s in 2010. Herm s accused LVMH of "insider trading, collusion between officials and businessmen, manipulating stock prices", and LVMH accused Herm s of "blackmail, false accusation and unfair competition" as a counterattack.

In 2013, Kering group prosecuted Nicolas Ghesqui Ghesqui re, the creative director of former Balenciaga, accusing him of not complying with the contract agreement, and derogatory comments on the company after she left the interview with System magazine.

Since these cases entered the French judicial system, reports on gossip and related life have gone far beyond the real content of the incident. Although there is no doubt that big companies have to protect their brands, individuals have to protect their rights, but it is hard to know who is really punished. Is it the defendant, the plaintiff, or both?

Many people in the industry believe that both may be punished. But in the face of the open competition between luxury companies and the mysterious institutions that are known to be interwoven into complex fashion industries, the dream is far better than any dirty reality.

Of course, there are exceptions. The most common ones are related to takeover or forgery. It is understood that the acquisition of LVMH group's Bernard Arnault is often completed under numerous legal disputes, including the acquisition of Gucci by the Kering group. In addition, LVMH group and eBay and Google accused them of assisting in selling fake goods.

But even so, many brands do not want to be overly high-profile, but rather low-key and mysterious, and do not want to hurt their high aura. Or the French legal system seems to think so. It is understood that in August last year, the Paris district court sent Mr. Ghesqui re and Kering group to settle disputes through mediation under court, thus avoiding the fact that they were exposed to the spotlight. Franck Gentin, the president of the Paris commercial court, who was responsible for the case, also came up with a solution. Not only did he just solve the dispute between LVMH group and Herm s.

　　 Kering A group executive has said that the company has made strategic decisions and does not disclose its behavior against the counterfeiters, just like the Richemont group, which is dominated by watches and jewellery, so as not to distort the views of the outside world.

Not only the luxury brand's legal proceedings have been considered the most flashy night soap operas. In terms of entertainment, it may be gratifying for all industry observers, because it can become the best material to criticize the luxury industry, and it can also be written as an argument behind the big brand conspiracy behind the scenes.

But for an image based industry, brand image assets are often referred to as "temporary events". Therefore, many companies and brands gradually adopt a low-key approach to avoid overly high impact on the company's image.