Electricity Providers "Low Killing" Behind The Hard Work Is Hard.

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Net Xiaobian to introduce to you is the electricity supplier "low killing" behind the hard work.

On the 11 th of this month, Tmall realized a turnover of over 36 billion 200 million yuan by only 13 hours and 31 minutes, and this figure is Tmall's "double 11" all day trading volume last year.

Finally, in 2014, Tmall's "double 11" set a record of 57 billion 100 million pactions.

Among them, the volume of pactions from Guangdong ranked first in the country, while the amount of "chopper" of Dongguan netizens reached third in Guangdong.

Joining the carnival with Dongguan netizens is the Dongguan electricity supplier and the many traditional enterprises that have been shocked.

In just a few years, people have changed their minds from discussing whether to turn e-commerce into open mouth or "Internet spirit". The myth created by the electricity supplier has been deeply rooted in the hearts of the people.

E-commerce has also changed from "emerging weapons" years ago to "conventional weapons" in today's commercial war.

I believe that in the current business gimmick rampant, all kinds of electricity generation Festival flooding, Dongguan enterprises should not blindly go to "electric shock."

While increasing the electronic commerce department, we should also recognize that the essence of all business activities is to satisfy the needs of consumers, especially core needs, with products and services.

In fact, many businessmen ignore this point intentionally or unintentionally.

Behind the "double 11", how many people notice?

False brush, low price, poor quality products impulse and overdraft consumption caused business in the past half a month?

In the long run, "killing marketing" is not a panacea for electric business.

For the traditional enterprises in Dongguan who are good at manufacturing, the quality and cost control of the products is undoubtedly their competitive advantage. Coupled with the gradual gap between the basic knowledge of electricity providers and the maturity of consumers, Dongguan's traditional enterprises are not without the chance to regain the market.

It is noteworthy that enterprises that do not have a deep understanding of the electricity supplier's thinking will be able to provide enough quality shopping experience and services when they are spoiled by the electricity providers, otherwise their strategies to enter the electricity supplier will not work.

If we can get rid of the fog of all kinds of promotional gimmicks, it is not difficult for enterprises to realize that the most important value of "double 11" should lie in the new customer base brought to enterprises, and increase customer loyalty through quality products and services. Secondly, enterprises can test products, collect data and information in the sea of "double 11" flows, and more importantly, make use of this event to further enhance brand awareness and enhance brand stickiness.

"Double 11" has passed, but similar to the Internet.

Carnival is more than 10 times a year.

A similar Carnival should not be a low price, but not a hammer deal.

Enterprises should be more rational in positioning the value of "double 11" and avoid buying online products as inferior products and low-quality services, and become a game without winners.