Liu Qiangdong Sighs That Fakes Are The Biggest "Bottleneck" For The Development Of The Electricity Supplier Industry.

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Net Xiaobian introduced to everyone is Liu Qiangdong: fake is the biggest bottleneck in the development of e-commerce.

Liu Qiangdong, founder and chief executive officer of Jingdong group.

In 2004, Liu Qiangdong founded Jingdong mall, formally involved in the field of electronic commerce.

At present, Jingdong has grown into a Chinese electricity supplier giant, and was listed in the US in May 2014.

Because of its achievements in the field of e-commerce in China, Liu Qiangdong was awarded the "2011 China economic figure".

Liu Qiangdong said that China's e-commerce is changing to service oriented.

Beijing News reporter Li Fei photo

The protagonist of the domestic Internet is rapidly moving, and the electricity supplier enterprises are standing at the center of the stage.

Liu Qiangdong, founder of Jingdong group, predicted that with the penetration of smart phones and the Internet in consumers, the development of mobile e-commerce in the future will not be underestimated.

Business models need upgrading

Reporter: this year's macroeconomic situation is not very good. What are the decisions made by the policy makers on the electricity supplier industry? What are the implications of this policy signal to the electricity supplier industry?

Liu Qiangdong: at the executive meeting of the State Council in October 29th, Premier Li Keqiang said, "investment, consumption and exports are the three carriages of economic growth, of which consumption is the ultimate demand and an important driving force for steady growth and structural adjustment."

He also said that the online shopping boom triggered by the development of e-commerce is a major highlight of consumption growth. Meanwhile, online shopping has a strong driving effect on the upstream and downstream industries such as express delivery, and the relevant departments should consider how to promote the development of online shopping.

The positioning of the government's decision makers on the electricity supplier industry will continue the dividend policy of the industry, while in the process of urbanization, it will continue to bring huge demand, and it also requires the electricity supplier industry to continue to exert power in the channel sinking.

In the context of economic pformation, the consumer upgrade brings opportunities to e-commerce, and the business itself needs to be upgraded gradually in the business model, including the improvement of the service experience and the guarantee of the quality of the goods.

Reporter: in recent years, the development of electronic business in our country is extremely rapid, and the market share is expanding rapidly.

So in the future, will the protagonist on the Internet stage be the electricity supplier?

Liu Qiangdong: Nelson released a survey at the end of August. China has more than 600 million Internet users. The annual growth rate of e-commerce is 120%. This makes China the fastest growing area of e-commerce in the world and will become the largest e-commerce market in the world.

With the penetration of smart phones and the Internet in Chinese consumers, the development of mobile e-commerce can not be underestimated.

Reporter: in this context, what adjustments have been made by Jingdong and how will it deal with this challenge in the future?

Liu Qiangdong: in the first ten years, Jingdong has cultivated the habit of shopping online. In second second years, Jingdong will cultivate users' habits to pfer from PC to mobile terminals.

Consumers value quality rather than price.

Reporter: after the listing of large Alibaba such as Alibaba and Jingdong, the domestic electricity supplier pattern has been set.

What opportunities do you think are left to other electric business enterprises?

Liu Qiangdong: there are huge opportunities in the field of agricultural electricity and fresh food.

Reporter: how to view the competition with Alibaba?

Liu Qiangdong: China's online shopping users have more than 3 hundred million, their consumption demand and shopping habits are different, some people are more sensitive to price, willing to collect things in the market of the market. Some prefer the one-stop shopping platform to be simple and fast, and care more about service and brand.

The Chinese market is very large, and there are great opportunities for different modes of electricity supplier.

Reporter: some people say that Jingdong is no longer enthusiastic about the "price war", which is related to the performance and shareholders' responsibility after the listing.

How do you respond to this question?

Liu Qiangdong: now the income level of residents is rising. China is entering "

During the window period of upgrading, more and more consumers pay more attention to the quality and service of goods.

Online shopping also presents such a new consumption trend. China's online consumers are becoming increasingly mature, and prices are no longer the most important factors affecting their online shopping.

China's e-commerce is changing to service oriented.

Fake is the biggest bottleneck of the development of the electricity supplier industry.

Reporter: what do you think is the bottleneck of China's Internet development?

Liu Qiangdong: one is the integrity problem. The popularity of fake products will seriously affect consumer's online shopping confidence, which is the biggest bottleneck of the development of the entire electricity supplier industry.

The other is the urban-rural gap.

Not long ago, when iPhone 6 started the world, I happened to be in a remote town in the United States where people can buy iPhone 6 by online shopping. The consumption and lifestyle of the US countryside are almost the same as those of big cities.

But at present, China's 4-6 line cities, especially in rural areas, lack of network infrastructure, and online shopping can not be realized for the time being.

Reporter: some people say that China has lagged behind the developed countries in the past several technological revolutions. But in the past 20 years, the Internet industry has basically been in sync. Do you agree with this judgement?

Liu Qiangdong: in all sectors of our country, the Internet and e-commerce are the few industries that can shoulder the responsibility of the world's giants, especially e-commerce.

Chinese electricity suppliers are better than foreign counterparts in pattern innovation, distribution and service quality.

I once talked with Amazon CEO Bezos, and he said he had a regret that he didn't have his own distribution and could only use Fedex.

Since 2007, we have built our own logistics. Now we have the largest storage facilities and distribution system in the national electricity supplier industry. You can place the order on Jingdong today, and you will receive the goods in the fastest 3 hours, and it will take three days in the US.

Now my business colleagues are aware of the importance of logistics distribution, and have begun to invest more.

Compared with international giants, we still have much room for improvement in technology.

We are accelerating development in various ways.

Questions and answers on the same subject

Honesty is the first priority.

Q: how do you see the impact of the mobile Internet? Does it impact your industry, company or life?

A: with the growing habit of mobile shopping, the main battlefield of the future business will be in the mobile terminal.

Compared with PC and Jingdong mobile clients, WeChat and QQ are at an early stage. We are still trying and exploring.

Q: who are your most respected competitors?

A: Bezos.

Q: what kind of talent (quality) do you most want to possess?

A: no matter what you do or do

Integrity is the first priority.