How To Operate Cross-Border Electricity Providers To Welcome The Outbreak Of The Sea Purchase Market

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Xiaobian network to introduce the cross-border electricity supplier is the eve of the outbreak, the three companies tell you how to operate.

There are still 10 days before us's "black Friday" shopping this year. The words "11.28 big promotion" have long been flooded with subway, bus stops and buildings in major cities such as Beijing.

Over the past two years, Hai Tao and cross-border electricity providers have been gradually emerging in China. Tmall international and a number of new start-up companies such as ocean terminal and Amoy are trying to share the American shopping carnival with Chinese consumers across the ocean.

"Cross-border import business will trigger a new round of major reshuffle of the domestic electricity supplier structure."

Xie Wenbin, the founder of honey Tao, predicts that more and more consumers will buy overseas goods in the future, which will gradually reduce the demand for domestic products. The time for big changes will depend on the degree of education and the speed of development of the industry.

The attention of the increasingly large middle class group to the quality of life has made the market demand for quality overseas goods rising. This year, cross-border import electricity supplier policies have shown many advantages in cross-border payment, customs clearance and bonded mode.

In fact, this year's cross-border electricity supplier market has also been sought after by the capital market, and many start-ups have received tens of millions of dollars in venture capital.

At present, the largest volume of cross-border import B2C platform is Tmall international and ocean wharf, the latter registered millions of users, PC and mobile terminal APP "overseas sweep the magic" live users of about 70 thousand; the representative of the self operated B2C mode is honey Tao, the client activated nearly one million users; overseas shopping platform for overseas electronic business platform also obtained 700 thousand loyal users through "Hai Tao Tong".

But for the above

The development course of the company has undergone twists and turns, can they wait for the real outbreak of the sea buying market?

Ocean Terminal: betting supply chain optimization

"No one talked about cross-border electricity providers, nor did they say" Hai Tao ".

At that time, many people questioned cross-border import of electricity providers, and even described us as traitors and lunatics.

In an interview with Tencent technology, Ceng Bibo, founder of the wharf, described the predicament faced by the company at the beginning of its business.

Zeng Bi Po made an explanation from the perspective of Economics: "the macroeconomy is balanced. Export trade makes China have a large amount of foreign currency, and it needs to consume foreign exchange reserves through imports, so that the renminbi can go back to the central treasury and then redistribute."

In fact, Zeng Bi Bo made this judgement 5 years ago.

When he was studying in the United States, he entered YAHOO's internship and worked part-time as a purchasing agent. He spent 2 years studying the retail industry in the United States. He laughed at the fact that all the iPhone in California was recovered and sold to China to earn all his tuition fees.

At the end of 2008, Zeng Bi began to do some research on financial models, and eventually left Silicon Valley with a commercial plan a year later to prepare for his first life.

In September 2010, the ocean terminal website was formally launched and became the first cross-border import electronic business platform to introduce overseas retailers in China.

Chinese consumers can directly buy products from overseas retailers on the website, which are directly sent to the domestic market by overseas retailers.

Ceng Bibo told Tencent science and technology that there are different modes of logistics outsourcing from other cross border importing providers.

From the very beginning, Ceng Bibo judged that the bottleneck of the industry is in the supply chain, and the supply chain is based on logistics.

According to Amazon founder Bezos's theory, "good supply chain = most commodity + lowest price + fastest delivery speed", Zeng Bi Bo agrees very much. He believes that the optimization of supply chain is the core of cross-border import electricity supplier.

At the beginning of entrepreneurship, Zeng Bi Po had only 200 thousand of the pocket, but logistics must be done. Zeng Bi Po had to take the garage of Silicon Valley's friend's home as a warehouse.

In order to reduce the workload of friends and ensure that the bar code was swept in 30 minutes, he designed a receiving system, which greatly saved the labor cost of traditional logistics waste.

"That was the first time I had opened a big 26 - foot truck. It was very scary to turn the head, and all the way."

Zeng Bi Po gave Tencent technology an old photo of its own shelves in Losangeles and truck delivery two years ago, recalling that it was not easy to fight.

Taking the clearance, Zeng Bi Bo has done a lot of work.

"We must deal with the government in order to do this business."

Ceng Bibo said that customs affairs need to send people to coordinate with the customs staff at the scene, which means that the ocean wharf is superior to other electric providers in terms of service. When goods pass the customs, they will ask customs officers to wait until 6 o'clock to work again, so as to ensure the clearance speed.

In 2013, the first trading volume of foreign code was 200 million yuan, earning about 10000000 yuan. At the end of the year, it won a nearly $10 million venture capital. At the beginning of this year, Zeng Bi bo used this money to expand its scale and expand its team and launch the market. He predicted that the volume of pactions in the 2014 year would increase by 3~4 times, after Tmall international.

Backed by the Alibaba platform, Tmall international, which launched in February 19th this year, has surpassed the 4 year old foreign docks in just 9 months and has become the largest cross-border import electricity supplier B2C platform.

Just past the "double eleven" let Tmall international gain 300 million yuan trading volume in one day, and 2014 annual paction volume is expected to be nearly 1 billion 500 million.

When asked whether the future docks would have the opportunity to surpass Tmall international as the leader of cross-border import electric business, confident Zeng Bi Bo expressed caution. "I think all the electricity suppliers in China should put the Alibaba in the first place, considering what they should do if they are a second child. If we are lucky enough to surpass Tmall international, we may become another vip.com."

According to Tencent technology, the latest round of financing for ocean terminal is coming to an end, with a sum of more than 50 million US dollars, which will refresh the record of cross-border import electricity supplier industry.

Ceng Bibo said that the money will be mainly used for business expansion, overseas warehouse and advertising. Obviously, sufficient funds will give the ocean terminal more advantages to expand the upstream supply chain and increase platform category.

Hai360 offshore outsourcing: low-key purchasing platform

Ceng Bibo has repeatedly asserted in the media that the traditional mode of Hai Tao must die, and the entrepreneurial opportunities of cross border importing electricity providers are not B2C electric providers and proprietary platforms. But he did not seem to notice that 4 months ago, a website called hai360 Hai bought low-key public beta and broke through the monthly sales of 10 million yuan in just 3 months.

Its 50 to 100% increase in daily paction volume has also exceeded the current growth rate of the ocean terminal.

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In July of this year, hai360 overseas purchase was formally launched.

At present, the website shows partners including Amazon, 6PM, Vitacost, Beauty and GNC, the five largest electricity supplier in the US.

Consumers can buy all the goods of these five businesses on the same page, and Chinese pages support Alipay and all domestic commercial bank card payment.

Darren, the founder of this website, was a Tencent wireless staff.

As a deep sea Amoy, he spent more than ten thousand years in Tencent's work.

In 2011, he had the idea of Internet based and enhanced user experience. After a year, he came away from business alone, and wrote his own program. He worked part-time with friends from Tencent and 91 assistants until he was formally registered in Shenzhen Panhai Technology Co., Ltd. but at that time there were only 3 people in the company.

Unlike the usual business models of several heavy supply chains in the cross-border import electricity market, hai360 overseas is located in overseas e-commerce service platform, butting overseas businesses and domestic consumers, providing services such as content editing, logistics, customer service and after-sales services for businesses, thus clearing up barriers for consumers to purchase overseas.

As a light supply chain's e-commerce platform, hai360's offshore business model has also been questioned to a certain extent.

Darren explained to Tencent technology, "we are indeed a new business model. It is difficult to classify any existing one and understand where we go."

Darren's first product is "Hai Tao Tong", which is a simple procedure to facilitate the tracking of international logistics design. From the beginning, it has supported less than 5 express companies to develop information to more than 100 now, and the number of users is over one million.

In March 2013, just after the release of the product, several applications were received.

But he is very clear that Hai Tao Tong is just the starting point. What he wants to do is to provide products that users can easily buy overseas products, and provide protection from all aspects such as quality, quality and after-sale.

"Hai Tao Tong" brought them a lot of low cost precision users, accumulated relevant industry resources and data accumulation, and hai360 overseas purchase also came into being.

After 2 months of pure shopping guide, it has been pformed into a purchasing mode of cooperation with overseas electricity suppliers.

The so-called purchasing is to help users place orders.

Previously, many purchasing websites were difficult to maintain, largely because large orders sent to the same overseas harvest address were cancelled by overseas businessmen for suspicion of reselling.

According to Darren, hai360 does not have this problem.

"We have a cooperation agreement with these electronic business platforms. When users place orders on our website, we edit the information to the partners. They send the goods to our American warehouse first, then we integrate the Chinese address and send the goods back to China."

Another feature of hai360's offshore purchase is its latest "one click purchase" function.

Darren said that in the future, any commodity in the world, as long as the UI link is pasted, can be purchased overseas at hai360 to complete the purchase, that is, the establishment of a hai360 global commodity search engine.

According to relevant data, more than 90% of Chinese consumers find products on Chinese websites rather than foreign websites, such as "what is worth buying".

In this way, the advantage of "one click shopping" is clear.

Prior to this, Darren has never received any media interviews, and this report also insisted on appearing in English names.

He said that hai360 overseas purchases still focus on product research and development and user experience enhancement, and publicity is temporarily low-key.

With regard to the future planning of hai360's overseas purchase, Darren hopes to make efforts to import the overseas electricity suppliers into the Chinese market.

When it comes to competition with foreign ports, Darren will not rule out the possibility of becoming an independent e-commerce boss by hai360.

"We have the largest number of SKU (merchandise), 1000 times higher than our competitors.

Next year, we will access Germany, Japan, Korea and other markets, and will cover the world's major countries in the future. It is entirely possible to become the largest international platform outside Tmall. "

However, Tencent technology has found that there are still some descriptions of some goods on the hai360 offshore outsourcing website, and the docking orders with overseas electricity suppliers have not been fully realized.

If you want to become an industry leader, you must make more efforts in product experience and business cooperation.

Amy: focus on self sale

Ocean terminal and hai360 overseas purchase will occupy the market share along the two parallel lines of focus and light supply chain, compared with the previous two.