Physical Industry "Touches The Net", How Does The Department Store Self Operated Electricity Supplier Future?

In Japan, South Korea, the United States and other countries, the traditional department stores have already tried to sell online. In our country, more and more local department stores are starting to "touch the net".

In June 2009, Guang Bai shares began to study and try to get involved in online shopping. In April 2011, a special e-commerce company was set up to operate the 100 hundred online shopping mall "hundred hundred purchase network". In July 2011, Guangzhou friendship's online store friendship network Tesco low key test water.

Other department stores in China have also made diversified and full channel development adjustments.

Intime department store and Alibaba jointly established a logistics platform "rookie network", vigorously integrate online and offline businesses, cooperate with Tmall O2O, and cooperate with Alipay to provide Alipay services in the physical store. Its Tmall online store realized sales income of 37 million 40 thousand yuan in 2013.

As a leader of the northern department store, Wangfujing department store has implemented the online and offline integration strategy since 2013, and reached a cooperation with WeChat in February this year.

In such a big environment, the central retail industry "touch net" is also the trend of the times. As early as 2012, Denis group said it could not exclude the feasibility of online and offline sales at the same time.

In November 8th of this year, DAC group's new concept of mobile e-commerce platform - Tian dog network was formally launched.

According to Liu Sijun, the director of the big business group, the director of the tin dog network, for consumers, based on the rich format and commodity resources of DAC, consumers can display massive authentic products and promotional activities at the mobile terminals, and satisfy consumers' 24 hours shopping demand through online payment and city logistics.

For brand suppliers, based on the big data system of big business group members, TKC can provide the most complete and effective channel marketing plan, bid farewell to low price, promote new products, smart goods distribution, online and offline linkage, attract more passengers, tap potential customers, and quickly increase sales scale and brand influence.

The biggest advantage of online shopping is the price. Preferential sales promotion is undoubtedly the most powerful weapon for traditional department stores to deal with the shock wave of electric providers.

The reporter noted that before the double eleven, the department stores in Zhengzhou's major shopping malls had made great efforts to promote sales. With the help of the "Shopping Festival", such as discount and full sales reduction, and so on, the shopping mall, which was lit up by the electricity supplier, even played the slogan of "shopping, why do we wait until double 11, 50 percent off explosions"?

Quality assurance has always been the advantage of real business. According to the China Consumers' Association, many online shopping centers now have "differential supply" phenomenon. Many manufacturers, in order to cater for the electricity price strategy, will provide special "low cost" products for the electronic business, and these products even exist in the phenomenon of Jerry building and shoddy.

Insiders say that this phenomenon has existed for a long time. Clothing, home appliances and other industries all have such a phenomenon. There are differences between the goods purchased on the Internet and the physical stores.

Therefore, when the price advantage is gone, the competitiveness of the electricity supplier will be greatly reduced.

Big business group at the end of 10, a large scale letting shop, undoubtedly released a lot of early purchasing power.

In October 26th, the 6th anniversary shop of the new Zhengzhou Mart store was nearly 200 million, and November was the "shopping month" of Denis's department store in Zhengzhou. This year, Denis's "shop anniversary" started warming up for promotional activities a month earlier.

Future, electricity supplier and

There are not only shops, PC terminals, but also the battle for mobile phone terminals.

In 2013, the scale of mobile Internet users in China reached 500 million, and the market scale reached 106 billion 30 million yuan, an increase of 81.2% over the same period last year.

It is estimated that the scale of mobile Internet market will continue to grow rapidly in 2015~2020.

Therefore, snatching the mobile Internet business opportunities will become the common focus of e-commerce enterprises and entity retailers.

In the era of shopping, physical retail enterprises failed to seize the initiative, but in the era of mobile Internet, most electricity providers have not yet found effective business models in the field of mobile Internet.

In November 11th this year, zero point one times, the entire Ali retail platform immediately went into a frenzy. In just 75 seconds, the mobile terminal business volume was over 100 million, compared with 4 minutes and 10 seconds last year, the total number of mobile terminals increased by more than 3 times.

Double 11 starts 38 minutes, Tmall's paction volume rushed to 10 billion, of which wireless accounted for 45.5%.

According to Tmall's official statistics, this year's mobile terminal growth can be said to be an explosive blowout. At different time points, the total number of wireless terminals in the total paction volume is above 70%, while in Alibaba Tmall's "double eleven" total paction volume of 57 billion 112 million yuan, mobile terminals account for 42.6%.

This data also shows that the mobile terminal has become the mainstream channel of PC business.

Journalists who participated in the "double eleven" rush to buy their friends also said that the experience of mobile phone terminals is much better than that of PC terminals. "The process is simple, the reaction speed is fast, and there are additional privileges."

Thus it can be seen,

The terminal will become a strategic opportunity for entity retail to build e-commerce.

In the future, the relationship between the big business and the traditional department stores will be more subtle.

The advantage of the electricity supplier lies in the price and convenience, and the experiential consumption of the entity business is unable to replace the electricity supplier.

With the advent of the era of experience economy, the two will eventually merge.

For traditional enterprises, "packing Internet" is not easy.

Suning has been improving after years of struggle, and Yintai finally chose O2O, which is "joint" with ALI.

At present, the retail enterprises all over the country are seeking for the harmonization between online and offline, and the pformation path of O2O is not smooth. Some famous retail enterprises have already cast more eyes on the mobile Internet. For example, the big business group has set foot in the electricity supplier business, and has chosen to give up the PC terminal in a pioneering way, instead of concentrating firepower on the mobile terminal, and "serving the entity retail, making the real O2O".

At the end of August this year, Wanda announced its cooperation with Baidu and Tencent. Dong Ce, chief executive officer of Wanda electricity supplier, said that online and offline integration is the inevitable trend of the development of commercial terminals and electric business companies in the future. Wanda has the largest offline commercial platform in the world. Through cooperation with the two giants of Baidu and Tencent, Wanda will become the largest O2O business platform in the world, truly landing O2O and exploring the development mode of O2O for the industry.

Wanda electric business will open business services in 107 Wanda Plaza, which opened nationwide this year. In 2015, it opened all the electricity services of all Plaza, hotels and resorts to achieve full coverage of Wanda's consumer terminals.