2014: Electricity Supplier Momentum Is Still Fierce, Department Store Industry Reform Tide

In 2012, the department stores in China encountered the largest scale of business in history. In 2013, the cold wave of the whole industry continued to spread, and many traditional department stores opened the road of pformation.

In the 2013 China department store performance list, a total of 4 entity businesses were selected in our province.

1. Zhengzhou

Department store people's Road store: 2 billion 860 million yuan, an increase of 60 million yuan compared with 2 billion 800 million yuan in 2012, compared with the previous two years, the growth rate slowed down; 2. Zhengzhou Denis department store Huayuan Road store: 1 billion 600 million yuan, an increase of 100 million yuan compared with the 1 billion 500 million yuan in 2012; 3. Zhengzhou big business New Mart store: 1 billion 500 million yuan, compared with the 1 billion 200 million yuan in 2012 increased by nearly 300 million yuan sales volume, 2014 also according to the needs of consumers, continue to expand the experience format, create a pan Shopping Center mode; Wangfujing store Luoyang store:

1 billion 70 million yuan, a slight increase compared with 1 billion 21 million yuan in 2012.

However, these data are somewhat inferior to the regional data created by the major electricity suppliers in the "double eleven" day, and this year is destined to be a memorable year for the domestic electricity supplier industry. Jingdong and

After listing, 9 of the top ten of the domestic B2C industry are listed companies (except Shop No. 1).

But it is inevitable that all the difficulties will be attributed to the "electricity supplier". The traditional department store has been developing for 20 years since the last century's self marketing to the current joint operation and marketing. The performance of the whole industry is that the service level has not been raised much. Although the commodities are rich, but the homogenization is serious, the brand names are different, but the category is similar, so the impact of the electricity supplier is actually the time when the development of the business itself has come to the reform. It is also a matter of the fact that the development of the traditional department of goods and equipment is similar to that of the 90s.

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As a matter of principle, whether e-commerce or traditional department stores are mainly satisfied with the material needs of consumers to "buy things".

At present, traditional shopping malls are not only restricted by the price constraint, but also have a more powerful function, a stronger sense of space experience and a more complete shopping center.

Electronic commerce products are also complete but cheaper.

With the advent of the era of experience economy, shopping centers took the place of department stores in the minds of consumers in less than 5 years.

Therefore, the managers of department stores are trying to figure out how to get the market share back.

Denis, general manager of department store, general merchandise department of Denis, said: "because of the impact of double eleven in recent years, we are all concerned about whether the electricity supplier will replace the traditional retail business.

In fact, this is impossible. Our department stores will cater to changes in the market, adjust their business in a timely manner, increase the format that some electricity providers can't replace, and avoid the impact of the electricity supplier.

There is still a certain gap between China's department stores and Japan, Europe and the United States. The department stores should pay attention to the enhancement of commodity mix, the enhancement of service consciousness and the maintenance of VIP customers, so that we can have our own tomorrow.

Liu Yongsong said, "first, department stores must do well in goods and services. The embodiment of goods in department stores is brand. Department stores must make categories, offer all the good brands of the same category to customers and let customers choose, which is incomparable to shopping centers; and only department stores can interact with VIP customers.

Secondly, department stores must be experiential, which does not mean that department stores should abandon the essence of commodities, but only to compress some products that are more affected by electricity providers, such as household appliances and bed products, and then do some commercialized and interactive catering and leisure products.

Finally, we should also use new media to enhance interaction with customers, attract customers to stores, enhance communication and experience with customers, and attract younger customers.