Clothing Business Channel Can Not Solve All Problems.

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Network Xiaobian to introduce the electricity supplier channels can not solve the electricity supplier channels can not solve all problems.

Otter clothing is an enterprise in Zhengzhou. Originally it was Zhengzhou Xingyang embroidery machine factory, which started with the foundry export, including machine embroidery, clothing, trousers, casual pants, shirts and so on more than 20 countries and regions, such as Japan, Eastern Europe, Western Europe, South America and so on.

Li Yingzhao was born in the 1980s. He joined the otter garment in Zhengzhou after returning from Canada. The old garment factory has more than 1500 employees and 20 years of OEM export history.

Half of the more than 60 garment companies in the A share this year are down compared with the same period last year. On the one hand, they are high inventories. On the other hand, they are high rents of stores. Can Internet providers help them solve all problems?

Li Yingzhao, executive director of Ott garment, said that the company's own brand remote valley was sold online from the early days of its founding. Although the rent was saved, the awareness of brand users was slow, users did not know about clothing and fabrics. In the future, they had to consider opening a physical store.

Otter clothing is an enterprise in Zhengzhou. Originally it was Zhengzhou Xingyang embroidery machine factory, which started with the foundry export, including machine embroidery, clothing, trousers, casual pants, shirts and so on more than 20 countries and regions, such as Japan, Eastern Europe, Western Europe, South America and so on.

After the financial crisis in 2008, the loss of orders and the thinning of profits led to their brand name for the domestic market.

Li Yingzhao was born in the 1980s. He joined the otter garment in Zhengzhou after returning from Canada. The old garment factory has more than 1500 employees and 20 years of OEM export history.

Li Yingzhao started at the grassroots level, and after stabilizing the overseas clients after the financial crisis, he also took the team to create a brand for the domestic market.

Li Yingzhao said that the most attractive part of the explosion is that its style is most suitable for the masses. Basically, businesses are keeping very low profits, but they are still very profitable.

In the past two eleven, far Valley's good record, sales on that day were 10 times higher than usual sales.

Although there are stores in Jingdong and Tmall, Li Yingzhao admits that Tmall has the largest volume.

But Li Yingzhao also admitted that Tmall's policies are good for big brands, but there are not many supporting small and medium-sized sellers. For example, some of the main advertising platforms have not been opened to small and medium-sized sellers.

It is understood that Tmall has a technical service fee per year for the seller, and a 5% Commission on sales. In order to win the traffic slant, the seller also needs to spend money on Tmall through-train.

According to industry sources, Tmall sellers of 70%-80% do not make money.

In 1979, Ott garment was a family business. After joining the Canadian study abroad, Li Yingzhao joined the company to support his father.

When he first returned to the company, his father said that if you want to have prestige in your future work, you must make achievements first.

Li Yingzhao has been doing business for 7 or 8 years since he returned to China, and has sold about 7000000 dollars a year, accounting for 80% of the company's orders. Among them, JACK&JONES and ADI Nike are their OEM brands.

Li Yingzhao said that at that time, he went abroad every two months, and went abroad to attend exhibitions. Some of them were directly visiting abroad, carrying two large suitcases, each luggage had more than 30 kilograms, all samples, ran to the United States, Canada, and South America, and kept talking with customers about orders.

Under the background of the economic crisis and the development of the industry, otter retained most foreign customers, not only did it not lay off large-scale layoffs, but also increased the related welfare benefits of employees.

Li Yingzhao said that the wages of ordinary employees are between 2500 and 3000 a month, and the company manages to eat and lodge.

They launched leisure in 2012.

Brand distant valley, establish network sales, in Tmall, Jingdong, Amazon and other flagship stores.

Li Yingzhao said he hopes to awaken everyone's return to the family through the brand of Yuan Gu leisure.

At present, the brand is not offline stores, Li Yingzhao said, the company's own brand far from the beginning of its sale on the Internet, although the rent is saved, but the brand user awareness is slow to improve, users do not understand clothing and fabrics, in the future, we should consider opening a physical store.

In addition, Tooya Miya plans to open a micro shop and do socialization.

Catch up with hot spots, Li Yingzhao said, like the new iPhone 6 said break, we have designed a iPhone 6 can not give you a broken pocket, casual sit casual wear is all right.

In addition, far valley also intends to do cross-border electricity providers, directly from China to sell abroad.