How Should The Textile Machinery Industry Practice The Winter Of Internal Strength?
Here world
Clothing and shoes
The small weave of the net introduces the textile machinery industry to the local people.
In the past two years, in the textile machinery industry, the situation is low, orders are insufficient, pformation and upgrading have been shouted many times, and all enterprises have been fully strives for innovation and development, but many enterprises are still very puzzled: they have worked hard for a long time, and have not seen any success in putting the cost into effect. Instead, they have brought about the predicament of poor capital flow, and how to pform their lives in order to keep their lives.
There are only bankrupt enterprises in the world, and there is no industry that fails.
Entrepreneurs can ask themselves: do companies have the ability and means to compete with their counterparts at home and abroad? Do they possess high value-added products with independent core technology? Do they have the ability to respond quickly to the market and control the market? Are there any long-term mechanisms for attracting and motivating all kinds of talents? Are there any production and business models established according to the international advanced management standards? If the above scores are high scores, it means that enterprises can deal with calmly in a big storm, otherwise, if they want to survive, they can only make changes in time and place.
"Three new" solutions to the puzzle
The pformation and upgrading of enterprises must be synchronized with innovation and efficiency. Not all enterprises pursue high-end equipment, they should do their best.
For small and medium-sized enterprises, a large number of products are stockpiled, and all the money invested is stored in the warehouse, which can not form a cash flow.
The purpose of pformation and upgrading is to reverse the loss situation as soon as possible and improve the competitiveness of enterprises in the market.
This needs to be solved by new thinking, new mode and new way.
Some enterprises have heard that there is an example of the combination of production, teaching and research. They have followed suit, looking for universities with textile departments to sign agreements, so as to prove that their products have research and development concepts.
Apart from copying technology, copying ideas and copying methods, these enterprises have no other innovative achievements. It is this blind imitation that drives itself to despair.
In order to avoid the inherent production thinking of homogenization and vicious competition, Shanghai Textile Machinery Co., Ltd. has launched a new model of textile machinery equipment from standard to "private customization" through market research.
And put forward three adherence: adhere to the strategy of differentiated development of "you have nothing and you have me"; insist on innovating design, really enhance the actual efficiency of the equipment and meet the needs of users; adhere to shoulder to shoulder with the international first-class combing equipment, and develop a new generation of high-speed intelligent comber.
Zang Chendong, general manager of the company, said that for a textile machinery company, in any case, team pformation is the most important determinant. It is the key to the competitiveness of the company. It is the source of power for the sustainable development of the company and the material basis of the company's happy life.
In terms of specialized products, more than 60% of the products are operated by manpower, and the team operates as a system.
At present, it is a good time to accept the pformation and upgrading of baptism. The company can take this opportunity to seek new thinking, expand new ways, and promote the brand to the main international market.
How to pform effectively?
If we want to change the current situation of low and insufficient orders, we should first solve the basic problems of pformation and pformation.
The purpose of pformation and upgrading is to pform the mode of economic development and promote structural adjustment, which is embodied in the implementation of strategy formulation, structural adjustment, optimization of operation structure, and promotion of technological innovation.
Of course, there are also managers of the Sales Department of the enterprise, which reflect that the effort is important for the adjustment of the product structure, but the adjustment of other supporting links such as sales channels, product services and so on can not be ignored.
Some industry experts suggest that enterprises should pay attention to the following practices in Transformation: first, pformation and upgrading does not mean that they are developing towards high technology and sophisticated technology, but they need to take a comprehensive analysis based on their own factor resources, talent resources and business foundation, so as to give full play to their comparative advantages and choose the path of pformation and upgrading.
The positioning of pformation can be differentiated, branded, professionalized, capitalized, scientific and technological, quality and intellectualized.
The two is to expand and control the high value-added links through pformation.
We should avoid low-end, small profits, substitute processing and agent distribution, and seek value-added processes such as "heavy research and development, strong design, tree brand, logistics and market development".
The three is that enterprises are the main body of production and operation. They should know how to turn and turn there, how to pfer those links, how to maximize profits, how to avoid risks, and how to distinguish between pformation and pfer.
The four is pformation and upgrading. Enterprises should attach importance to the introduction and training of high-end talents, increase investment in scientific research and development, adopt new technologies and equipment, and create original core technologies, focusing on the demand for high-end products and high-grade development.
"Entrepreneurs should have a broad mind, a clear mind, and an impersonal attitude to look at themselves, their competitors, customers and markets objectively and truthfully.
If an enterprise loses its order in the sales market, it considers it a problem of its customers or competitors.
In the user's factory, we can't drive a good car and complain about customers' technology, raw materials, technology and so on.
If the general manager does not want to investigate and study, he is unwilling to face his own shortcomings and likes to listen to good words.
It's like poison slowly invading enterprises, "Ma Chi, general manager of Zhengzhou Hao Chang combing Machinery Co., Ltd." said: "truly looking at the objective existence will not take it for granted. We must do everything from reality, deal with the current things in a dynamic and real-time manner, do well in the present moment, see the strengths of our competitors, keep learning, and constantly meet the needs of customers and markets, so that we will remain invincible in the process of pformation and upgrading.
There is no mode to succeed.
The successful standard of pformation and upgrading should have a strong ability to resist risks and achieve double requirements of production efficiency and operational efficiency. Extensive operation should be developed to the intensive and intensive direction to meet the change from low value-added to high value-added, and the annual growth of employee income will be conducive to the sustainable and long-term development of enterprises.
Chi Yubin, general manager of Lianyungang Eagle travel Textile Machinery Co., Ltd., Jiangsu, said that in the current state of the industry, enterprises should strive for innovation and pformation. In pition, they should be clear about their own situation, clarify their ideas, identify their own advantages, and seek development on this basis.
At present, the company is gradually turning from "product centered" to "user centered", and has established a fully functional technology development center. It tracks, collects, studies the technological development trend of domestic and foreign textile machinery and conducts market demand research, so as to ensure personalized and differentiated services for customers.
Five oceans in Wujin, Changzhou
Spin
Machinery Co., Ltd. regards continuous development of new products as the driving force and lifeline for the development of enterprises. The company has not blindly carried out production, teaching and research work, but has conducted several in-depth exchanges and discussions with the school of mechanical engineering of Donghua University on the development of new products. Finally, in the first half of this year, it initially reached a cooperation intention with Donghua University in mechanical, textile and intelligent technology.
Wu Yongsheng, a senior consultant of China Textile machinery and equipment industry association, summed up and thought about the textile machinery products in China. Later, he said that there were a series of problems, such as low level of product technology, hard quality, low reliability, high end products being squeezed by imported products, and so on, which were caused by common faults in the development of the industry. That is, in some enterprises, in order to catch up with the situation and catch up with their tasks, they lost the opportunity for pformation and upgrading, resulting in a vicious cycle of slow technology development and slow flow of funds.
Therefore, he reminded enterprises that adjusting measures to local conditions is the key starting point for enterprises to seek development.
If it is a product pformation of an enterprise, it can develop high-end and characteristic market by optimizing the product structure, with high-end, characteristic and cost-effective.
product
Expand and enhance the added value level; if it is a market pformation, take both internal and external marketing to seek new development space; if the pformation of sustainable development can be done through brand building and increasing R & D investment, we should grasp the core technology based on innovation, achieve effective cost control, and provide cost-effective products to seize the market.
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