Why Is It Difficult To Maintain The Fashion Store Mode?

Here world Clothing and shoes Xiaobian network to introduce to you is the clothing industry huge shop mode difficult to maintain.

Interpreting business models

In the big market environment of electricity supplier impact and related policies, the garment industry has only been able to describe it in recent years. Statistics show that 80% of garment enterprises' profits are continuing to decline. The industry has also constantly heard the news of closure and running of garment enterprises. Facing the unfavorable situation, market segmentation has become a powerful weapon for the transformation and upgrading of garment industry to seize the market.

For the current situation of the apparel industry, insiders admitted that there were not many good companies, and most of the enterprises were able to get along. Some of them had had a hard time and even had a survival crisis.

With VERO MODA, ONLY, JACK & JONES and Selected, the fashion fashion has again extended its leading edge in the "double 11" fashion in the past five years, but it also can not conceal the embarrassment of its offline sales. There were even rumors that the brand was brakes on the nationwide brand expansion plan, and no new stores were opened this year, and shops closing less than 100 thousand yuan a month were closed.

The embarrassment under the fashion line is undoubtedly the overall portrayal of the domestic apparel industry. In the face of the depressed market environment, coupled with the impact of the four fast fashion of ZARA, H&M, UNIQLO and GAP, the former domestic fashion fashion brands gradually defeated. The continued decline of the apparel industry is a sign of the transformation and upgrading of the industry.

Industry analysts believe that the adjustment period of China's garment industry is also the industry shuffling period, and market segmentation has become a new fulcrum for the transformation of the garment industry. Over the past few years, China's garment industry has been developing rapidly. Because of the large market, it is easy for enterprises to expand their scale. However, problems will arise when the scale reaches a certain level, for example, from sports brand to leisure brand to a series of backlogs of mass brands. The scale of the enterprise is large and the front line is too long. Once the product is out of order, it will be put on the terminal.

Nowadays, tide brand and light luxury brand have become new market highlights. People in the industry say that the consumers' aesthetic level is higher and higher, emphasizing individuality. In the past, large scale and mass production of clothing could not meet the needs of consumers. Therefore, whether from international or domestic development, the future will belong to small batch, multi variety and distinctive design. At present, some large scale brand enterprises in China are constantly subdividing the market and carrying out multi brand operation. Under a group, each brand is targeted at an established target market.

The traditional garment industry in China is stepping up its industrial subdivision to change the large-scale production of single products in the past. In October 20th, Smith Barney vigorously entered the children's clothing market and entered the first group of children's wear sales in 35 years. Recently, the seven wolves entered e-commerce and released the Internet brand of Wolf Totem shirts.

The latest semi annual report of Semir clothing shows that the group's operating income in the first half of the year was 2 billion 932 million yuan, and its net profit was 344 million yuan, an increase of 7.59% and 20.96% compared with that of the previous year respectively, of which the new child business contributed significantly. The results show that children's clothing business is bright, sales revenue is 1 billion 172 million yuan, in addition, the gross profit margin of 42.8% is also far higher than that of casual wear.

Shan Shan, an old clothing brand, also divided the product line into three branches: one is the classic products of Shan Shan, the other is the "golden standard" series introduced by Shan Shan, and the other is fir. Advanced customization Series.