Taiwan Hawk 3D Shoe Upper Machine: When High Cost Performance Machines Are Equipped With One-Stop Service.

After this year's Jinjiang shoe fair,

It's a good fire.

Anta, the leader of the domestic sporting goods industry, has launched a "breathing running shoes", which uses flying fabric.

Since then, the development of flying fabric upper has entered a climax in China.

In Jinjiang alone, more than 20 knitting machinery manufacturers have been gathered, plus yarn suppliers, and the industrial chain is becoming more and more complete.

This world shoe net invited Yan Zebin, deputy general manager of Zhejiang Tai Ying Knitting Machinery Co., Ltd., to hear what he said about this year's hot flying fabric.

Yan Zebin, deputy general manager of Zhejiang Tai Ying Knitting Machinery Co., Ltd.

Global shoe net: from the beginning of this year, it feels that the 3D flying fabric has been on fire. In the weak industrial environment, it has always maintained a high degree of heat and gradually expanded in the market.

Could you tell me how the 3D flying shoe upper has developed in China?

Yan Zebin: Taiwan hawks began to pay attention to this technology a few years ago, and successfully launched the 3D vamp machine market last year.

Two or two years ago, the technology of 3D flying shoe upper was not in place.

Or, we are more optimistic about the three brands of Nike, Adidas and Anta.

In Jinjiang, we mainly follow Anta.

This year's Jinjiang shoe fair, Taiwan hawks also participated in the exhibitors. I found that almost all the products on Anta's booth were made of 3D flying fabric, and there were only one or two products from other people's booths.

After the shoe fair, more people began to pay attention to 3D flying fabric, and sales of machinery also increased.

Global shoe net: as the market is hot, more and more enterprises will devote themselves to this field.

Compared with other competitors, where are the advantages of Taiwan hawks?

Yan Zebin:

It is mainly sold to processing enterprises.

Taiwan hawk's machine technology is more mature. As long as the operation is right, the product produced by Taiwan hawk vamp machine has a higher yield, and the yield of ordinary color products can reach 98%.

Second, Taiwan hawk adopts high-end configuration mid end price strategy. The needles in machine parts are imported from abroad. Other accessories are provided by domestic first-class manufacturers, and their products are cost-effective.

Most importantly, Taiwan hawks sell not only machines but also services.

After all, there are relatively new things in the market. Many customers do not know how to operate and use them in the early stage. They still can not find directions. We need to help buy Yarn, teach customers how to do stereotypes in the late stage, and even introduce customers.

It can be said that Taiwan hawks provide a one-stop service.

Global shoe net: technically speaking, what are the main technical difficulties of 3D flying fabric at present?

Yan Zebin: finalize it, how to make the vamp to do like Nike, but now the vamp is easy to shrink after being ironed, and the size is not good enough to control.

Global shoe net: there is no uniform and standard industry standard for 3D flying fabric, but do you think it is necessary to introduce industry standard as soon as possible to standardize product and market?

Yan Zebin: I think it's hard to work out a unified standard.

For example, in the fabric feel, some of them are hard and solid, others are soft and comfortable.

Feeling that the existing technology is not mature enough, we are still in the stage of adjustment and exploration.

Global shoe net: do you look forward to the future market of 3D flying fabric upper?

Yan Zebin: 3D flying fabric upper is mainly breathable and comfortable, especially if I have a broad foot, and this shoe upper will not change the shoe.

There is a lot of color matching in aesthetics.

Products have advantages and beauty, so there will be a market.

So, what I am more concerned about is how much acceptance the terminal consumers have on 3D vamp, which is related to the size of the market capacity in the late stage.

Through observation, I find that this thing is very popular in the industry, but how much attention is there outside the industry? What are the other 345 tier cities in one or second tier cities? The reason may not be related to the promotion and popularization of the terminals.

At present, many shoe factories are pushing this stuff at the ordering meeting. Everyone's attitude is to try first and ask for directions.

After spring, it is worth looking forward to.

Especially like

Some shoe industry bases that sell cheap sports shoes also want to revolutionate this shoe.

The market price of traditional sports shoes is about 100 yuan, but at least hundreds of dollars are available for 3D sneakers.