Shanghai Solid Department Stores Try To Attract New Customers By Attracting New Businesses

Last weekend, many shopping malls including Pacific department store, landmark Plaza and the first eight hundred partners launched promotional activities at the end of the year. Most of the products sold out of 50 percent off of the eleven.

However, for many of the online shopping people who have been buying chopped hands, only discounts can not attract them to shopping malls.

So what are the new ways to attract customers in the store? For this reason, the reporter visited the two one stop shopping centers newly opened in Shanghai last weekend, and found that businesses did not make new arrangements in the layout of shopping malls, and strive to win repeat customers through differentiated services.

Among them, Yangpu District's Bailian Binjiang retail business accounted for only 40% of the total, and the remaining 60% of the total area was used as supporting service facilities.

35 thousand square meters.

The configuration of 6 electric vehicle charging piles is rare.

Mr. Yan, a shopping malls manager, told reporters that solving the problem of parking during shopping is equivalent to the introduction of passenger flow.

This has won the favor of many self driving people.

In addition, some have been opened.

I also play all kinds of new concepts on experience.

Because of the Monet exhibition held at the beginning of the year, it was hailed as Shanghai's most "literary and artistic fan" shopping malls, K11, which provides exhibition and creative display space on the two floor of the underground year.

A show here last weekend.

Not only has the Hawaii Mini Guitar and other new and interesting products, but also allows craftsmen to teach consumers to make their own wallet, attracting many young people.

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It is understood that the land Plaza and Paris spring this year has increased the intensity of sales promotion, Paris spring is the "shutting down" of its past "super" name, the past never participate in the activities of the brand has also become the hot spot of this promotion.

Du Yanhong, a researcher in the retail industry of CIC, told reporters that during the double eleven period, the sales scene and the huge turnover of the electricity supplier had a huge squeeze on the offline market space.

"Double eleven period, the electricity supplier from clothing, food and beverage, daily necessities and other categories of sales promotion, many consumers have a lot of hoarding goods, consumers in a certain period of time consumer demand is limited, so department stores at the end of the promotion effect may be general."

However, a person in charge of a spring store in Paris said in an interview with reporters that despite the strong momentum on the line, it did not worry that all 11 stores would maintain 6 days of year-end promotions.

"We can provide online experience that is not available, and new products will not participate in closing activities, which is very difficult to do online."

According to the source, in line with the trend of online convergence, it has worked with Baidu Nuomi to sell vouchers online this year, and for the first time tried the popular O2O mode.

Du Yanhong told reporters that at present, the promotional means of physical department stores are mostly concentrated in activities such as full delivery, discounts, raffle and so on. There is no difference between the promotion means and the online channels. The entity department stores should play their own expertise and attract customers from the perspective of improving customer experience.

"Online channels focus on the number of users. If there is a shortage of people, online channels of traditional department stores can still play a big role.

On the contrary, the sale of shopping coupons by department stores with a large e-commerce platform is a good strategy.