Why Did The Founder Of "Tujia" Meng Hao Wake Up In Succession?

"I use the name of Meng Xing to walk in the drama circle, and the name is used in the business world.

You can call me Eagle carving and old carving. Very few people call me Meng Chung.

Facing the "First Financial Daily" reporter, this card on the card specifically marked "not to pick up the phone in the morning" Meng Xing at this time the role is the brand creation enthusiast - Eagle.

And the industry is more accustomed to Meng Xing tagging is Internet marketing cattle.

"I do sell, and I do not deny it.

But I can not because I will marketing, I do not pay attention to product quality.

Internet marketing, such as the name of "Niu Ren", these people love to say what they say, (other people's opinion) this time I also passed.

But Meng Xing, who likes to stress "tonality", admits that he is also a cock silk. "I am a junior high school dropout, and I am full of superiority when I drop out of high school in front of Luo Yonghao."

But the product positioning of the middle class Mencius to express the cock wire is not willing to cock silk.

"The world is a big service cycle, and I firmly believe that providing the best service for others is the source of wealth.

First class is more comfortable than economy class, because it can lie down, I am not loading, I waist protruding.

Meng Xing's official identity is the first brand of Taobao essential oil, chairman of AFU essential oil and chairman of drift net.

In 2003, Meng woke up the creation of AFU essential oil, and then the Beijing drift net was founded in July 2009. It is a cosmetics e-commerce company. Its main products are AFU essential oil. AFU is also known as the agent after the drift net.

In addition to AFU's essential oils and carved beef sirloin, its pioneering projects include three body air purification, restaurant brand Xue pan kebab, and pea Bausch afternoon tea.

And habit, every startup, has raised a heated debate about Meng's awakening. This is the topic of his new venture, the beaver family.

Prior to this, Meng Xi woke up in the Tahiti resort, drying out the internal mail: "to achieve the 1 billion valuation of this trivial matter, AFU spent 8 years, carving the sirloin beef for 2 years, and the beaver home from March 11th to take the first single nail to start, only half a year."

As a continuous entrepreneur, why did this venture start with nail polish?

"It's a continuous cross-border entrepreneur."

In the face of the first Financial Daily reporter's question, Meng Wah emphasized the two words of "crossover".

However, in his view, the internal logic of a series of entrepreneurial projects, including AFU essential oil, carved beef sirloin and Xue Pan baked string, is the positioning of the middle class women.

"Everyone accepts but the low price unit price, our team has no inspiration at all.

We will only do business for those who are critical of our customers. Although these picky guests are hard to wait for, they will tolerate a higher price.

We can even sell bowls and beef floral noodles can be so beautiful, so there is a sense of ritual in clouds and mist. Are we afraid of painting oil on fingertips?

According to Meng Xing's statement, his team is best at middle class women.

Manicure is just a demand for quality, not just a simple effort, but an aesthetic in it.

"I open a restaurant."

But who said the carving of the sirloin is not good-looking? None.

(if) carved beef sirloin is not good, can you tell me which restaurant in China can see?

However,

For Beaver's position is not just nail, his service extension ideas are: women related; beautiful related; high price, high technology services.

However, before the establishment of AFU, Meng woke up with peat technology as the main body and used the brand of "Na Lan" as the beauty salon franchise chain. By 2007, it announced that it had developed to 500 franchised stores.

"Na Lan" is an important step in realizing the financial freedom of Meng Xing to earn the first barrel of gold.

"I realized financial freedom very early," according to Meng Xing. He went through a period of "doing nothing" in the world, playing games and listening to music several years ago.

"When I was playing online games, I was much more serious than work."

Faced with this problem, Meng Xing, who is not accustomed to using millet phone, is always used to explain his choice by Lei Jun's experience of founding millet: "when such a great opportunity comes, I lose my recognition, but I have to do it."

And the great opportunity he understood was that the popularity of smart phones and the realization of mobile payment enabled the mobile Internet market to mature.

"Making AFU essential oil is my gift. For cosmetics, my marketing talent still plays a big role.

It is what I call "fun" to do carving and carving beef sirloin, Xue pan kebab, and so on.

Meng woke up to tell the first Financial Daily reporter.

The publicly available data is that the beavers now have more than 1000 contract manicure divisions, with an average daily order of nearly 3000 orders, with an average price of more than 150 yuan.

On the other hand, the beaver who promises never to accept the Commission of a manicure division needs to invest a lot of money and manpower on platform construction.

"So I'm burning money.

In September, the beaver family lost about 8000000 yuan and the loss in October was expected to expand to 10 million. "

According to Meng Wah's estimation, the beaver family will burn "5 hundred million" in the future.

"Where is the pig? Look for it slowly. The sheep are big enough and the pigs will come out."

When it comes to the problem of too much interest, Meng Xing, who has an attitude of "everyone is vulgar", starts to emphasize the smoothness of the financing of the beaver family. "In fact, A has not yet spent a single cent of its money. Now it is spent on its own money."

It is understood that at the end of last year when the beaver project was launched, Meng woke up with 20 million ~3000 million yuan to invest himself in an angel.

"At that time, beaver's manicure division is not yet available, and the APP line has not been written yet.

When IDG was looking for me, I reported a valuation of 150 million yuan for the A round, when I tried to frighten him away, who knows IDG really decided to invest.

In less than two months, the beaver family recruited some manicure divisions, and IDG offered to increase the number of shares. However, at that time, the valuation was already mentioned by Meng Xing for 300 million yuan, and IDG agreed.

"When we say no, the beaver's valuation has reached 300 million.

So how hot and crazy this market is, how strange it is.

Meng Xing is not shy about the enthusiasm of venture capital.

As a leader of the beaver project, Li Feng, IDG capital partner, told reporters in the first financial daily that the decision to invest in beavers mainly focused on Mencius himself.

I have known him (Meng Xing) for a long time.

And the direction that Meng Wah should do is to abstract the service personnel with unique skills to redefine the service process, which is an investment (similar) project that IDG has been seeking since the beginning of this year.

However, for the valuation of the A wheel as high as 300 million yuan, the answer given by Li Feng is: "the A round is everybody consulted, finally is your sentiment I wish."

Basically, every round of us will follow most of the cases before (IDG).

"Li Feng is good at my good record.

This can't be duplicated, from AFU to Eagle's beef brisket, and to beaver's home, I crossed the boundary very happily.

Meng Wah added.

At the end of August this year, beaver's B round investment has been confirmed.

According to the data released in the open letter, the valuation of the B round of the beavers is close to 1 billion yuan.

"Immediately we will start the C round of financing, until the completion of the C round, the beaver's valuation will be multiplied by a few things after 1 billion."

Mencius also told reporters that he was not obsessive about listing, and AFU's essential oil and carving beef brisket were not listed before.

However, as an investor, Li Feng is obviously not worried.

"The experience of the capital market will be very familiar once, and 90% of the projects will be the first time."