Shopping Center Of Department Stores Is One Way Out

According to the statistics of the China National Business Information Center, in the first three quarters of 2014, the retail sales of 100 major large retail enterprises decreased by 0.1% compared with the same period last year, and the negative growth of domestic retail sales has become a "new normal".

Even if this is the case, Retail The news of the opening shop continued. Less than a week later, Guang Bai and Xinguang two major local department stores came to the news. The industry pointed out that whether the shopping center is in opposition to department stores or department stores trying to develop shopping centers is a feasible choice for the physical retail industry to actively combat the downturn.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said department stores Shopping centralization It will become the necessity of its transformation. "Department stores, on the basis of existing ones, gradually enhance leisure entertainment and experience consumption, and increase leisure facilities such as cinemas, amusements, restaurants, and so on, so that consumers can enjoy a pleasant experience after entering the market. This is a long-term plan to actively respond to the impact of electricity suppliers and the macro environment, and bring about a decline in profits."

Hu Liping also agrees with this view. "We used to run department stores, most of which were sales of wearable goods, but now we operate a shopping center, and more are starting from the combination of formats, supplemented by different formats like supermarkets and restaurants."

Just as the shopping mall appeared, the Department Store chiefs and people in the industry made strategic adjustments to the original department store industry, tried to link up, repositioned and found the living space. This time, the traditional department stores also played the two signboards of experience and diversification.

Even if we continue to hold hands. Hundred letter Plaza After the return of Guang Bai department store, it is no longer the "groceries" of traditional department stores, but is more and more excellent. "If we do not lose money, even if we only reach the profit and loss balance line, we must open it." Huang Yongzhi said frankly.

Many people in the industry say that at present, the department stores in the critical period of transition should not only guard against the threat of foreign department stores, but also try to get rid of the homogenization of competition barriers. This requires department stores not only to sell goods, but also to sell services, so that consumers can enjoy the pleasure of experiencing.

Looking at the physical retail format, the reporters found that the single department stores and the department stores set up in shopping centres have very different "treatment". Because of the service and facilities provided by the Plaza, the sales situation is much better than that of the single department store, and the supplement of other formats such as food and beverage has diversified the whole business. In view of this, diversified development is closer to "integrated + experience", or can be regarded as one of the way out for physical department stores.