Shopping Center And Department Store Top Two Join Hands And Go Upstream.

Although the shopping mall is experiencing a trend of "going to department stores", many shopping malls still regard department stores as "best partners".

In recent 4 months, the new department store and the Baixin square have been upgraded to the boutique department store, which is dominated by wearable products.

CEO Huang Yongzhi said that with the implementation of the government's "North preferential" policy and the relocation of Baiyun Airport, Baiyun New Town will be more vigorous and its consumption power will be further improved.

Huang Yongzhi introduced that after the upgrading of the Guangzhou new store, the category of wearable products, such as boutique, department stores, electrical appliances, home appliances, and household appliances, will be strengthened.

For this reason, the hundred letter Plaza has optimized and upgraded the original format. The entire shopping center has been expanded and upgraded to about more than 20 thousand square meters, with a focus on introducing well-known restaurants brand.

Corresponding to the shopping mall's "going to department store" trend, with consumers increasingly paying attention to shopping environment and shopping experience, the "shopping mall" pformation in department stores is becoming more frequent.

In May, shinguang department store in the South China Sea returned to Guangzhou market again, with a surprising speed of less than half a year in Haizhuqu District.

In November 22nd, the Xinguang department store opened in Haizhu Xindu store, which was different from the previous department store's "identity". This is the first attempt of Xinguang department store to take the whole mode of lease, and then set up a new neighborhood shopping center in Haizhu.

According to the reporters' information, Haizhu Xindu is the first shopping mall in southern Haizhu, which opened in May last year.

"Shinguang department store Haizhu radiation range can reach 1.5 km, over two subway stations to Panyu Luoxi plate, where the large community also has our customers."

Hu Liping, general manager of Xinguang department store, points out that the shopping mall locates neighborhood shopping centers and will create a place for residents to shop, relax, entertain and meet.

In addition, the shopping centre continued to launch a variety of promotions for members of the Xinguang department store membership. More than 20 thousand members have been recruited during the trial.

Xinguang department store together with the group's property team in Haizhu Xindu, not only has self owned department stores, but also is responsible for shopping and business operation of shopping malls.

Xin Guang Department store, which focuses on department stores, tries to incarnate the "two landlord" who manages the shopping center.

"Our cooperation with the project owners is mainly based on their superior geographical location and potential consumption."

Hu Liping briefed reporters.