The Pain Of Electricity Supplier Return Rate: A Significant Increase In The Cost Of Business As A Secret

China industry research network data show that last year, the "double eleven" electricity supplier's return rate accounted for 25% of the total sales volume, and some businesses reached 40%.

This year, only 7 days from November 10th to November 17th, the number of mail handled by the whole industry reached 586 million, an increase of nearly 70% over the same period last year.

The maximum daily handling capacity is three times the normal daily handling capacity (33 million 90 thousand pieces / day).

This means that the return rate of "double eleven" is still high this year.

How many of the goods returned to the merchant are within normal limits, and how many returns have reduced the operational efficiency of each link?

In addition, returns are also related to emotional costs.

On the 24 day, a number of enterprises interviewed by the economic report reporters in twenty-first Century believed that the return rate data were more sensitive to the electricity supplier enterprises, but they were indeed one of the costs that enterprises attached great importance to.

Sensitive return rate

Shenzhen Haig logistics Limited by Share Ltd (hereinafter referred to as "Hagrid logistics") service targets the multinational retail group, and also has the domestic electricity supplier giant.

One month before the start of "double eleven" is Hagrid's busiest stage.

In fact, such busyness not only prepares for "double eleven" but also prepares for the return of "double eleven".

A large number of factories were pported to different electricity suppliers, and they quickly arrived at the distribution centers all over the country, and then sent to the corresponding courier companies' warehouses. This began at the end of September.

But the topic of return is still the secret that logistics companies try to protect for electric business enterprises, because these enterprises are their customers.

According to the twenty-first Century economic news reporter, "customers" want to know the return rate more than the outside world, because this is related to the competition between themselves and their competitors.

This is because every online shopping consumer can get a glimpse of the dynamic changes of logistics links after a long list of logistics information.

This flow of electronic process system in virtual business is closely related to the interests of suppliers, platform providers, logistics providers and so on.

Take the logistics company's construction cost as an example, Chen Jiahe, deputy general manager of Hagrid logistics retail logistics department, told an economic reporter in twenty-first Century that there are two types of Hagrid logistics service business: traditional retail and e-commerce.

Limited by Hagrid logistics base, the annual growth rate of electricity business is as high as 100%-200%, far exceeding traditional retail sales.

In order to cope with the huge logistics operation, the company must open up a warehouse.

Act as

The cost of goods needed for pshipment is paid by the company.

Chen Jiahe said, including the cost of buying cars and putting personnel.

Another huge cost is building IT logistics system.

For Hagrid logistics, these expenses are just like the roller coaster that has been launched. They can only move forward without pressing the pause button. "There are not enough warehouses in some places, and some places haven't been built yet, so they don't know how to calculate them.

If it is suspended, it will be easy to calculate, but if it is suspended, it will take money to expand and investment to increase. "

What is the relationship between the cost and return of a logistics company? It is very simple. Shipment, for logistics companies, electricity providers and so on, is looking forward to a ray, from one point to another, do not return, complete the paction and achieve the joy of both buyers and sellers.

However, the return is equivalent to the number of parties involved, and then take the buyer as a point, draw a ray back.

For the vast number of consumers, this is a right that can be exercised. For the relay point of the radiating step by step process, it is the repeated payment of logistics resources.

"Some service areas have not yet been covered, and they are still building positions, but to a certain extent, they will not expand again."

Chen Jiahe said.

The logistics company built the warehouse mainly to cooperate with the electricity supplier. "Following their layout, they stopped and we stopped."

The logistics and the electricity supplier have different functions for carrying goods. The former is mainly for temporary storage and replenishment of goods, the latter mainly concentrates all the goods together and sorts them.

"They are big pools, we are small pools, and that water passes through us."

Chen Jiahe said.

In his view, "

The return volume will not reach the logistics company until December.

At that time, the return will flow to the supplier through the logistics company, and the company will gather it back and forth within one month and return it to the factory again.

"Returns to the electricity supplier is not too good to say, retreat more back less, no one said, is more sensitive."

He said.

Despite the "double eleven" war, despite the tight lipped returns of each household appliance manufacturer, the return rates of different commodities are different, which are different for the operators who have different kinds of commodities.

On the 24 day, the head of Jingdong told the twenty-first Century economic news reporter that since January 1st this year, Jingdong self operated commodities have implemented "seven days without reason to return", which is three and a half months ahead of the formal implementation of the "new consumer law".

In view of proprietary commodities, the Jingdong implements the policy that "customers purchase Jingdong goods within 7 days (including 7 days, counting from the date of receipt of the goods by the customer)", under the premise that the goods are in good condition, there is no reason to return the goods (except some commodities and categories).

However, according to the relevant provisions of the "new consumer act", Jingdong also classified products that are not applicable to "seven days no reason to return", such as personal customized products, fresh and perishable products, audio-visual products that are downloaded or downloaded, food, health care products, personal care products, personal products, virtual products, etc.

During the interview, Jingdong did not explain how much the return rate after "double eleven" ended.

Yuan Bin, general manager of logistics and Distribution Department of Shanghai flying cattle collection Agel Ecommerce Ltd, seems that the return rate of flying cattle online this year is relatively low, because customers generally do not buy a bottle of pickled vegetables to open and eat, and then return products, that is, the return rate of products such as food, fast drying and washing products will be less returned due to their own attributes.

He said that the rate of food return was negligible, less than 1%.

At the same time, take the sales of household appliances in the case of flying cattle as an example, the return rate of home appliances that can be purchased from the physical store and then online is only about 2%.

On the 24 day, Huang Xiangping, vice president and spokesman of Gome online marketing, told reporters on twenty-first Century economic report that the return rate of Gome online "double eleven" period was also "relatively low", because "double eleven" as a special holiday, household appliances not only had low prices, but as long as the service was in place, it would effectively avoid the problem of return rate.

In order to avoid more returns, Guo Mei online has paid special attention to online image display, product price intuition and the convenience of fast shopping.

Yuan Bin believes that the highest return rate should be concentrated on clothing, shoes and hats.

"The return rate is around 10%."

He said.

On the return reason, Huang Xiangping said, the main reason for customers to return goods is that after receiving the goods, they think the product is different from the imagination; secondly, the impulse consumption of consumers; and the other is the quality problem of goods leads to the return.

Returns do bring cost expenditure to the electricity supplier, mainly in logistics, commodity breakage rate, goods turnover and pportation.

The biggest cost that returns to the electric business enterprise is "logistics, property, personnel, and the process of re processing the return procedure."

Yuan Bin said.