Brand Marketing Strategy Cooperation Law

Many manufacturers have specific requirements for their own purchasing agents, and inculcate independent thinking to guide salesmen: not only to sell products, but also to collect information, pay attention to other brand dynamics and other tasks; peer is a friend, should pay attention to ensure that my brand information does not spread to his hands.

The transmission of this idea is very correct from the angle of a single enterprise, but it has made a big mistake from the angle of the shopping guide. In fact, starting from the actual situation of the shopping guide, we should enhance our team spirit, especially in the same field, among different manufacturers, the shopping guide can not be a dead enemy. And be able to become friends and establish long-term friendly and cooperative relations.

Therefore, we need to establish a mutual cooperation and communication relationship among all the purchasing agents. The establishment of this relationship is more difficult for a single shopping guide. After all, it has to face other people's vision and ignorance. However, you can try to start from the following two aspects:

First, cultivate the habit of daily communication and interaction. That is to say, you should greet your colleagues around the morning and give them the impression of being polite and easy-going. By noon, you can take the initiative to suggest that you go to a certain place to eat. What new information and information can I share with you at ordinary times? In this way, you will form an amateur life circle centered on you, forming a leader based on you.

In this way, it is easy for you to get relevant information and information from different brand guides, and it is their initiative communication that will not make others feel that you are spying on information. At the same time, it is more convenient to implement the next step.

Second. Conscious terrain differentiation. When you establish a good interpersonal relationship in a shopping mall, you need to maintain this advantage in your daily shopping guide. Generally speaking, products in a certain field are gathered in one area, and you, as the guide of a product, your products can not meet all the needs of consumers. Therefore, the differentiation and individuation of this product improve the convenience of the guide's own operation.

When one Consumer Before you go to your counter, you need to buy a functional air conditioner with oxygen bar, or buy a rice cooker with remote control technology, but where you are Manufactor There is no such commodity. After you try to change the purchasing tendency of consumers, consumers still insist on buying products with this function. At this time, you can make a "friendly relationship", recommend a factory that owns this function product, and show your magnanimity to the guide of the brand. In such a situation, he will also consciously carry out the same process with consumers. guide Return your effort.

Although every manufacturer gives strict guidance to the shopping guide, every guide can get relevant information to the competition brand. This is why, because the communication between private shopping guides is very frequent, the guide buyers are also willing to exchange and help each other.