Major Shareholders Of Lunar New Year Are Divided Into Families Or Capital Operations.

Recently, the company received a notice from the major shareholder of the news bird group that it signed the "Wu Wenzhong" and "Ye Xin Dian" respectively with the associated natural persons in December 3rd.

The pfer agreement is intended to pfer 2.57% or 2.80% of the shares held by the two party to a total of 31 million 447 thousand and 200 shares, accounting for 5.37%.

The pfer price is 4.48 yuan per share, and the total pfer price of the share pfer amounts to 141 million yuan.

The latest closing price of the company is 8.92 yuan, and the pfer price is only half of that.

Among them, Wu Wenzhong, director of the news bird group, directly owns 2.33% of the listed company's stock and directly owns 20% stake in the wedding bird group.

The daughter of Ye Qinglai, the legal representative of Shanghai Bao bird Clothing Co., Ltd., a wholly owned subsidiary of Ye Xin's listed company.

Ye Qinglai directly holds 0.32% shares of the listed company and directly holds the 8% shares of the newspaper bird group.

Before the change of interest,

The group holds a 20.67% stake in the listed company's stock and is the largest shareholder of the company. Wu Zhize and his co operative man Ting Ting and Shanghai Jinsha Investment Co., Ltd. (referred to as "golden yarn investment") altogether hold 15.25% equity interest of the listed company, and are the second largest shareholders.

After the above equity changes, the news bird group owns 15.30% of the listed company, and is still the largest shareholder of the listed company.

The news bird group is in the book of changes in short form rights and interests.

The stock pfer is based on the needs of its own business development, and does not rule out the possibility of reducing its stake in the company in the next twelve months.

It is worth mentioning that previously, the good news Bird Group signed the share pfer agreement with the domestic natural persons Wu Tingting, Wu Zhensheng and Chen Yifan in August 27th, and pferred the 87 million 901 thousand and 400 shares of the good news birds by agreement, accounting for 15% of the total share capital.

Wu Tingting, Wu Zhensheng and Chen Yifan are the associated persons of the pferor's newspaper bird group, including the chairman of the Wu Tingting company and the director of the wedding bird group.

Some investment bank analysts believe that the pfer of the agreement should be a prelude to a series of capital operations of the company.

There are three reasons: first, the pfer of the agreement. From the shareholder level of the news bird group, there is a clear inequity. It is necessary to make use of other pactions to compensate some shareholders. Two, at present, the whole garment industry is generally depressed. It is also usual to complete the shift while pferring. The three is the company's operation method, which is almost identical with Thailand's previous operation.

Fortune birds shift business to e-commerce

Zero cost expansion, zero threshold entry, zero cost dissemination, and opening a professional shop within 3 minutes is the key development mode of the future of the shoe industry group.

The company's chief executive Lu Wen Li told reporters that the company will continue to increase its investment in e-commerce on the basis of consolidating its traditional channels.

The launch of WeChat platform and O2O platform will take a key step for the company to enter e-commerce business.

This year, Fujian shoes and clothing enterprises encountered a cold winter. This road ahead has made a statement. In view of the slowdown in consumption growth in the mainland, it has a conservative strategy for opening stores in the future.

In addition to opening up new businesses such as health shoes and group buying, competition is being intensified. The company is stepping up its efforts to build micro distribution platforms, including WeChat platform and O2O platform.

In December last year, rich birds launched their own online trading platform. In early August, the WeChat platform was launched and put into operation. At the end of August, the O2O platform was launched to implement interactive member management.

Chen Weisheng, chief financial officer of rich birds, said that the company's differentiated marketing platform is mainly based on WeChat platform, mainly through the company's existing offline staff resources, the use of WeChat's "friend circle" communication capabilities, and rapidly expand sales and marketing information dissemination.

He said that this satisfies many people's desire to open shop at zero threshold, and the company will provide corresponding guidance and support.

The director of the differentiation project said that the platform grew by more than 50% per month since the opening of the platform in August, and it will be officially unveiled in October. The effect still needs a couple of months to hatch.

Lin Heping, chairman of fortune bird, said the company will not do impulse development.

"Now 13 large domestic electronic business platform, Fu bird and 12 cooperation.

At present, the electricity supplier accounts for about 5% of the group's sales, but this part of the business is showing a moderate growth. We are optimistic about the growth of the micro distribution platform.