Another Member Of Ningxia Textile Industry, "China'S Famous Trademark"

In December 8th, reporters from Autonomous Region According to the letter, Ningxia's textile industry "China famous trademark" is added another member, the "Philo Sophie" of Ningxia's cashmere industry. So far, Ningxia The total number of well-known trademarks in China's textile industry reached 3, namely, "holy snow velvet". Pile code "Philo Sophie".

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Li Mengbi told reporters that from mid August of this year, the company experienced a run in, and to create a more "grounded" online shopping mall, its mode was to exploit the physical advantages of traditional department stores and open up the second battlefield. "The Internet seems to impact on real businesses, but it also helps. Taking the Internet as the offline department store service, the ideal prototype is to map the entire map of Xujiahui to the Internet and realize map consumption.

Now click on the Xujiahui online shopping mall, from the department store's sub links, we can find Shanghai six hundred, Huijin department store, Huijin supermarket, Huiyuan commercial building, Pacific department store and other entity department stores. Every entity department store has its own two level domain name, and the shopping experience of consumers is directly realized on the platform of online shopping mall, and goods are shipped directly from the store counter, so that goods and products can be sold in the same price and same price.

Reporters noted that through the exploration of online map consumption, consumers can also achieve the "parity" on the platform of the same online mall. "The price of a suit is the same as that of a commodity. Because the discount activities of different department stores are not the same, or there is a slight price difference due to the purchase channel. " Li Mengbi said that when shopping in the real world, consumers would forget the Western shop when they shop around the shop. It may be very difficult to achieve the parity, and it will take a lot of time. Today, on the Internet platform, the original characteristics of each shop have been copied to the network platform. It is not difficult for consumers to achieve parity. "Online consumption saves a round-trip toll, which is only 6 yuan and 2 yuan more than the actual store purchase."

"The new online shopping mall in Xujiahui under the new O2O mode has been opened since August of this year. The biggest increase in spanaction volume is the department store in Xujiahui business circle, or the price is more moderate, merchandise or more in line with the needs of online consumers compared with its products, and the turnover in six hundred and the Pacific is also good." Li Mengbi told reporters that in the past, "11. 11" was the carnival of online business operators, and sales of physical businesses were almost disastrous. Through the spanformation of O2O, the sales volume of "11. 11" reunion shopping mall turned golden Monday. "This year's economic situation is difficult, and other department stores have a downward trend, and the sales of the entire Xujiahui business circle has not declined, but slightly increased by 2 to 3 percentage points."