Domestic Retail Industry Can Not Copy The "Black Five" Mode?

The retail industry near the end of the year is always very busy. The domestic "double eleven", "double 12", the United States "black Friday", "network Monday", "buy buy buy" and "chopped hands" create a mad atmosphere that has brought gratifying results to the retail industry.

However, the same is the year-end promotion, the domestic "double eleven" is more like the Chinese people's self entertainment, and "black five" has attracted the whole world's purchasing power, including China.

In the past, "black five" did not seem to have much to do with us, but with the increasingly convenient network payment environment and the open embrace of foreign retail markets, China's "Hai Tao ethnic group" has gradually become the new force in the US's sweeping tide.

Alipay and Messi, Niemann and other four major U.S. Department Stores launched the "overseas direct purchase" service, allowing users to share the experience of sea shopping as simple as Taobao shopping.

Amazon has launched the first "Amazon overseas shopping festival". Consumers can enjoy the exclusive offer of Amazon's "black Friday" through the "offshore shopping" store, and send it directly by Amazon logistics without the need of a pfer company.

In the context of the general decline in traditional retail sales worldwide, "black five" has injected strong incentives to traditional department stores, while satisfying consumers' thirst for "the lowest discount in the whole year".

Compared with the celebrations, anniversary and year-end celebrations of the domestic stores, the "black five" is a more attractive and large-scale brand discount season. However, the "black five" model is not necessarily feasible at the traditional retail outlets in China.

First of all, it is subject to the pricing system of foreign brands.

There are two types of seafood that domestic consumers are fond of: one is the brand or commodity that is not sold in the domestic market, and the other is the low price of foreign goods.

Although many foreign high-end brands have been stationed in China, the pricing of products at home and abroad is different, and the domestic market does not have the right to price, and it is also difficult to control the discount of international brands in China.

This is why we often see the domestic clothing brands launch "anti season clearance" and "limited time discount", but rarely see the big discount sale abroad.

Domestic retailers can hardly replicate the global influence of "black five".

On the other hand, it also highlights the traditional retail formats.

Inadequate laying.

In recent years, the "black five" has been spreading from the offline to the online. There are consumers queuing up all night at the mall.

Hai Tao family can overcome the limitations of time and space to buy goods that are desirable, instead of offline stores, but online channels.

In "

During the period, WAL-MART, Messi, best buy and other physical retailers had a good performance on line. Online click rate and volume were not inferior to Amazon. But retailers in China are hard to enjoy the joy of success in the short term, and the online impact is very obvious.

The reason for this difference is that the physical retailers in the US have already started online layout.

Some department stores in order to expand online shopping users, allowing users to place orders online, and then pay cash in the vicinity of the physical store, pick up goods at the same time, the merchant's App allows you to free online and offline stores, if you are looking for goods under the online shortage, you can immediately switch to online shopping mall to buy.

To some extent, the multi-channel and full channel pformation of foreign offline retailers for many years is putting new pressure on Amazon and other e-commerce platforms. This pressure comes from physical stores.

However, the domestic situation is different. Although the traditional retail formats in China have begun to realize the importance of the electricity supplier, they have launched on-line official websites and operated WeChat public numbers. However, most of these attempts have stopped at the level of marketing propaganda, and there are few online shopping centers that can really run through the whole process of consumers' purchase experience. That is why the online shopping market of Taobao is so large that traditional retailing can only be disappointed.

Domestic retailers should at least get the inspiration from "black five": from single channel to multi-channel and through all channels, it is the inevitable evolution process of retailers.