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    It Is Also A Great Investment To Buy Small Shops.

    2014/12/11 7:54:00 25

    Personal ShopInvestmentOperation

    Small shops are becoming more and more popular among small and medium-sized investors because of their low total price.

    But nowadays commercial projects rarely find small shops with reasonable size. Most of them are sold on large storefront and whole floor rental. Few developers are concerned about the interests of those small investors.

    In the interview, many investors mentioned this problem. They feel that the total volume of business is large, but there are not many "small shops" for their choice. They often have to enter shopping centers or wholesale markets.

    Therefore, in view of the limited berths, we should have more eyes and one mind to choose the best.

      

    Principle 1: grading

    Trading Area

    When a large chain enterprise like Kentucky Fried Chicken plans to enter a city, it first collects information in the area through relevant departments or professional research companies. This is the premise for planning business circles.

    Business district planning adopts the scoring method.

    For example, there is a large shopping mall in this area. The sales volume of the shopping mall is 10 million yuan, 50 million yuan, 5 points, etc.

    These criteria are one that has been averaged over the years.

    Empirical value

    Generally, it is more accurate.

    After finishing the marking, the business circle has also been roughly divided into several sections, such as municipal commercial, district level commercial, fixed point consumption, community type, business dual-use type, tourism type and so on.

    Next is to decide which business district to open a store.

    On the other hand, we should consider the market positioning of restaurants themselves on the one hand, and the stability and maturity of business circles on the other hand.

    The market positioning of restaurants is different, the customers are different, and the choice of business circle is different.

      

    Small investor

    Tip: the maturity and stability of business circle is also very important.

    For example, if the Planning Bureau says that a road needs to be rebuilt and where to set up an address, it will probably become a busy business district in the future. Therefore, small investors should also have the ability to collect information and analyze municipal planning.

    Otherwise, some areas that have just been stationed and face demolition and road repair will have to eat up.

    Principle 2: pinch the meter to record the flow of people. Some business circles are very mature business circles, but it is impossible for any location to be a gathering point. There must be the most important place to gather guests.

    Strive to open shop in the vicinity of the most crowded place.

    And how to determine where the most crowded passengers are, what is the moving line of the crowd? In this area, after which people go out from the shopping arcade, which direction do they go?

    These can send people to pinch the table, to measure, and have a complete set of data before we can locate the address accordingly.

    For example, the measurement of the previous traffic in the shop is to record the flow of people through the place where the shop is planned to open, and to calculate how many people in the unit time go through the location.

    In addition to the pedestrian flow on the sidewalk, we should also measure the traffic flow in the middle of the road and across the street.

    The only one in the middle of the road is a bicycle.

    Whether or not the traffic flow across the road depends on the width of the road and the road is narrow. Even if the road width exceeds a certain standard, it is usually the isolation belt, so customers can not come back to spend any more.

    All kinds of situations are very particular.

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