Where Is The Key To Location Selection?

　　 Stop for convenience.

A city will divide several business circles and exist. City Center And sub center. In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. So, trunk roads (Crossroads) site selection When combined with the above situation, we should choose one side of the radiation direction near the center of the city (the intersection should consider the addition of two directions), which is good for customers to stop.

　　 Catch big pinch.

The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

　　 Do not forget Shop in store 。

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.