Double 12 Taobao Combined With 2 Nationwide Stores Launched Offline Activities

As the elders of the "double 12", Taobao combined with 2 000 offline stores nationwide, offering services such as housekeeping, household appliances cleaning, pet service, second-hand car dealer inspection, and sending the highest consumption bonus to consumers in some cities through Alipay.

At the same time, December is also the traditional discount season for Shanghai department stores.

According to incomplete statistics of win business network, at least more than 40 shopping malls will launch their own discount promotions during the "double 12" period.

"Double 12" in addition to traditional clothing, home appliances and other brands online discount promotions.

This time, Taobao group not only provided a discount for products, but also launched more cooperation with offline businesses on Taobao.

In this year's "double 12" signboard special offer, we have launched professional laundry, home cleaning, low price car wash, health examination, car service, gold medals Yuesao, legal services, decoration design and other services.

The professional laundry and cleaning service for two hours is as low as 9.9 yuan.

At the same time,

Through the Alipay client, a series of offline promotions have been launched in Beijing, Shanghai, Nanjing and other cities.

Through the Alipay wallet's "1212 palm Carnival" service window, you can receive many red packets.

Take Shanghai as an example, as long as Alipay wallet is consumed, you can enjoy free express cars. You can enjoy 5 of the discount at sea fishing, Hope Garden, pizza hut, home good noodles, auspicious wonton, DQ, Xu Liushan and other restaurants.

In addition, in Wanning supermarkets, agricultural and industrial and commercial stores, family, and other supermarkets, you can enjoy some 5 of the discount.

In this regard, insiders said: for the electricity supplier, compared with the "double 11", "double 12" is like a piece of chicken ribs.

After experiencing the crazy baptism of the "double 11" Shopping Festival, consumers' online shopping enthusiasm is not strong in the short term.

In addition, the entity department store industry has entered the traditional promotion season.

Therefore, Taobao will innovate and try to attract people's popularity by using offline local life service activities.

Because it has entered the discount season of traditional department stores, during the "double 12" period, the shopping mall with discount sales in Shanghai increased significantly.

According to incomplete statistics from reporters, during the "double 12" period, at least more than 40 shopping malls in Shanghai entered into the discount sales promotion activities.

Among them, 5 Wanda Plaza, which has already opened, has launched "double 12" promotion advertisements; Bailian, dragon dream, raffles, Zhengda square and other shopping malls also started early Christmas season promotions.

After experiencing the craze of "double 11" online shopping, according to the latest investigation by the Accenture investigation agency, there are signs of "return to the physical store" among consumers.

According to convention, December is the peak season for discount sales of major department stores in Shanghai. Near the end of Christmas, new year's day and the end of the year, many businesses will choose to launch promotional activities at this time point, plus consumers' psychology of conformity. Many consumers will choose to shop in December.

It is expected that this year's "double 12" period, Shanghai's physical department stores or will usher in a golden wave.