Choosing The Right Place Is The First Requirement For Making Money.

According to the location of the popularity of the shop, it can be roughly divided into two categories: one is opened in the crowded downtown area, and the other is located in the residential new village.

The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have.

To run such a small shop, we must make a thorough and thorough marketing.

A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most.

On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

First, choose the address according to the content of the operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Two, we should choose the location according to the object of consumption. Different consumers will appear in the places they often visit. Only when we open shop in these places can we meet their needs.

Three, we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing.

That is to open shops near famous chain stores or strong brand stores, or even open beside them.

Because these famous shops have done a lot of careful market research before choosing the store site. They can not only study the time and energy of the site, but also pick up some customers with their brand effect.

Location based on its own capital strength

When a certain amount of funds are needed, all funds can not be invested in the store.

The store is large, the rent is high and the cost of decoration is high.

The size should be in line with its capabilities. Generally, 50% of all funds should be left as stock and liquidity.

First, open channels to find shops. Now many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "2 rule 8 rule" in the shops market, that is to say, the shops that rent information openly account for only 20% of the total, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

Two, "passenger flow" is the "money flow" shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition.

Three, the location should be forward-looking. Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, entrepreneurs should take a far sighted position when choosing sites.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to the rental cost performance different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, a clothing store with a monthly income of around 30 thousand yuan is more suitable for its monthly rental of 2500 yuan ~4000 yuan, which can guarantee a certain gross profit margin.

Five, frequent shopping is the most effective way.

Only when we are on the scene can we grasp the most direct information.