The Right Way Of Sewing Machine Is Very Important.

At present, Jack, Shu Pu The market position of mainstream brands of home-made electronic pattern machines is still stable and has a bright future.

In the first three quarters of this year, the sales performance of Jack's electronic pattern machine increased by more than 40%, far exceeding the expected target. According to Zhang Chuanyou, director of the special machine center of new Jack company, the outstanding performance of Jack electronic pattern machine mainly benefits from correct marketing strategy, rich product line and excellent quality. "Our electronic pattern machine has been working overtime this year," Zhang Chuanyou said. Electromechanical coordination is becoming more and more perfect and variety is becoming the main competitive advantage of Jack electronic pattern machine. Because of this advantage, Zhang Chuanyou "feels that the competition is not so intense now". He pointed out that since this year, Jack's electronic pattern machine has not been reduced, and some models are more expensive than their peers.

Jack electronic pattern machine positioning high-end, with technical strength and product quality to win. Correspondingly, its market is also located in the high-end, and the users are mostly large and powerful enterprises. The purchase of equipment mainly considers the performance and quality of the products. "Mature users, strong and developing users value quality instead of price, which is beneficial to Jack's high-end positioning and professional technology and quality line," Zhang Chuanyou said.

At present, price fixing is the main means of competition for the copy OEM machine, and its market is mainly concentrated in the low-end area. However, high-end users purchase low-end pattern machines are also rare. In this regard, Zhang Chuanyou believes that the main reason is that users do not understand the market situation of the pattern machine: "market information asymmetry, users do not know the status of the pattern machine industry, do not know which brands are of good quality".

In addition to Jack, this year schup's electronic pattern machine has also made impressive achievements in counter trend growth. Schapp's electronic pattern machine is mainly based on small range models, such as 1010 and 2210. In recent years, many of these models have come up with new brands in small factories. Many dealers in Guangdong and Fujian have developed and assembled them.

Although prices have been declining in recent years, because of the high-end positioning, technology, quality and service as the main means of competition, the video machine of the schapp electronics has not been hit by a lot of cards. Luo Qian, chairman of the company, "does not feel that there is too much competition pressure". He pointed out that the development strategy of the schapp electronic pattern machine is to keep pace with the rhythm and innovate and develop new products according to the needs of users. At the same time, we should adhere to the quality line, constantly improve the product performance, enhance the quality, and maintain the advantage of schup in the field of electronic pattern machines.

According to Wang Jingwen, general manager of Ming Ling company, this year, the name of rhombus electronic pattern machine business is general. "The main reason for the current market depression is that the downstream industry is in a slump, and business owners are not optimistic about the outlook. They are on the sidelines and are reluctant to invest more in equipment," Wang Jingwen said.

According to Wang Jingwen analysis, the spanfer of the downstream industries in the Pearl River Delta region where the main market of the famous rhombus electronic pattern machine is located is very obvious. About 90% of the foreign-funded enterprises have opened factories in Southeast Asia. Although a considerable portion of the downstream industry is still tentative, Wang Jingwen asserts that there will be massive shifts in the future. "Because there is no soil for labor-intensive industries to survive in China, and the cost of labor is rising, the cost of sewing workers in bags and shoemaking enterprises in the PRD area is more than 3500 yuan, compared with 1500 yuan before 2008, which is equivalent to the current level of Vietnam," Wang Jingwen said. He pointed out that trade barriers were also a major factor that forced the spanfer of domestic factories to Southeast Asia. In addition, the loss of exchange rate caused some enterprises to lose money, and in order to keep the customers, they should also do so at a loss.

Due to the spanfer of customers and market, the foreign trade business of rhombus electronic pattern machine has continued to grow, and its share has been increasing. Now it accounts for 50%. Wang Jingwen believes that this proportion will continue to rise in the future.

About five or six years ago, dealers and self copy systems began to appear in Fujian and Guangdong. Electronic pattern machine The phenomenon. In Wang Jingwen's words, this phenomenon is now everywhere, very serious. It is reported that with the popularization and development of electronic control technology in sewing equipment industry, the electronic pattern machines of various brands at home and abroad have been easily copied. According to Wang Jingwen, the price of the electronic pattern machine assembled by the dealer is surprisingly low. Although the failure rate is high, it can make use of it, which is still very tempting for the low-end users and the leading enterprises of the first purchase of the pattern machine. "Take the 2010 model as an example, the price of the name Ling is more than 40 thousand yuan, while the lowest price of the OEM and counterfeit products is only a few thousand yuan". Wang Jingwen's Frank low price counterfeit products have a certain impact on the normal production enterprises such as Ling Ling. In this regard, Wang Jingwen pointed out that the name Ling will maintain the leading edge in the field of electronic pattern machines, unswervingly take the high-end line, pay attention to R & D innovation, and increase product functions according to the individual needs of users.

In the electronic pattern machine market, the small-scale electronic pattern machine developed on the basis of electronic knot machine is a unique standard. According to Zhu Yin, general manager of standard stock, the standard electronic pattern machine has been relatively stable in recent years, and the price has been strong. At present, the electronic control system of most electronic hitch machines on the market is copied, while the standard has its own electronic control system, so the sewing machine can reach 90 millimeters.

Zhu Yin pointed out, including electronic Pattern machine In particular, the market competitiveness of special machine products is closely related to the technical capabilities of dealers. "Dealers, such as pattern machines and dealers with strong technical capabilities, can make many modifications on the press frame to meet different sewing requirements, because this special machine mainly depends on whether it can meet the different requirements of customers and maximize production efficiency. Sew Quality ".