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    The Weight Of A Feather Is Light And Thin, Or Heavy?

    2014/12/12 11:25:00 26

    DownLight And Heavy

    On December 5th, the twentieth China International feather and down Fair opened in Xiaoshan, Hangzhou.

    Roughly, reporters follow more than a dozen sessions.

    Perhaps inertia makes it difficult to write a creative idea, but it should be China.

    Down

    The invitation of Yao Xiaoman, director of the industrial association, required great efforts, and he was afraid to take part in it.

    This year, coincides with the establishment of the China feather and down industry association 20th anniversary, tracking the interview for many years, the feeling is self-evident, and the reporter's respect for chairman Yao Xiao and the selfless dedication to the down industry are beyond words.

    From the Deputy Secretary to the secretary general, from the Secretary General to the vice president, from the vice president to the director general, there is no half step, diligent and conscientious.

    She often humbly said: "down is a small industry", but China is the world's largest exporter of feather, bearing 70% of the world's down production and exports.

    She often sighed and said, "a feather is light and heavy."

    Because it has solved the problem of overwintering winter, getting rid of bloated, and pursuing.

    fashion

    The big problem.

    In the event of emergencies, Yao Xiaoman always stepped forward to exercise the rights and obligations of the association in order to safeguard the interests of the industry and enterprises.

    "Geese duck war", "Cashmere event", "avian flu incident", "live pile up event", "science and technology velvet event", "Burma banned China down import incident", "customs check down down export incident", a difficult task, always in Yao Xiaoman's hands.

    In addition, in order to purify and standardize the industry market, the association implements the logo of feather and down products' credit guarantee in the industry, and formulating the Convention on civilized competition in China's down industry, and promotes the healthy development of the industry.

    In the past 20 years, China's down industry has undergone tremendous changes. It has become the world's largest producer, exporters and consumer of down products.

    The industry has developed from simple agricultural and sideline products processing to a complete industrial system that integrates poultry breeding, slaughtering, raw wool initial processing, finished product fine processing, and down garment and bedding products processing.

    The export market is dominated by OEM and processing, and China's independent brands, represented by persidon and Liuqiao, go abroad and dominate the international market.

    Marketing channels develop from traditional paction mode to online, offline, TV shopping and other forms of diversified marketing structure.

    The industry standard is gradually in line with international standards, and international advanced detection methods are introduced to improve the brand and testing level of Chinese down products.

    Referring to feather and down, we can not fail to mention Xiaoshan's contribution to the whole industry. Yao Xiaoman highly commented that Xiaoshan is China's eiderdown capital and Xiaoshan's down industry occupies the "half of the country's down industry".

    Xiaoshan is planning the "China feather Industrial Park", launching the golden signboard of "China's eiderdown capital" and "China's down town", taking advantage of joint, merger and acquisition, holding and so on, giving full play to its dominant position, building down industrial clusters and forming a modern down industrial cluster system.

    Xiaoshan will extend from the traditional labor-intensive mode of feather down processing, product manufacturing and other fields to feather and down research and development, product display, e-commerce services and other fields, do fine and excellent down industry chain, continuously enhance the added value of products, and promote the scientific, coordinated and sustainable development of Xiaoshan down industry.

    After the completion of China's down industrial park, the park will have the largest feather and down distribution center in the country, two state-level product quality inspection centers and industry research and development centers.

    The inland network of industrial blocks in the park has been successfully opened. The framework of the "urban industrial area" has basically taken shape, and the modern feather industrial area has begun to emerge.

    Another epitome of China's eiderdown is in Xintang Town, Xintang is implementing the new strategy of "characteristic region and characteristic industry". According to the idea of "accelerating cluster development and making excellent regional cohesion", we have formulated the mid and long term development plan for the down industry, and pay more attention to the measures such as industry research, association self-discipline, technological pformation, new product development and other measures, so as to realize the development strategy of Park driving, enterprise participation, market leading, talent support and so on, and strengthen the construction of down industry agglomeration.

    At the same time, Xintang will accelerate the development of the down industry, develop the down industry exhibition platform, and take the Xiaoshan international feather festival as an annual feature festival in Xiaoshan. It will create more opportunities for exchanges and cooperation, discovery of business opportunities and trade negotiations for feather down workers.

    In the past 20 years, the China feather and down industry association has served the enterprises, endorsed the industry, reflected the demands of the industry, worked together with the industry, improved the working mechanism, innovating the service mode and improving the service ability, and gradually developed into a democratic, efficient and professional social organization.

    In the past 20 years, a generation of Chinese down has been forging ahead and pursuing dreams with firm belief and fearless spirit.

    In the past 20 years, we have been trying to rebuild our brilliance, stand on the base of glory and set foot on the journey of the down country.

    The next 20 years are the era of rapid development of China's down and bedding market. The development of the national economy and the improvement of people's living standards have laid the material foundation for the development of the down bedding market.

    At present, the popularization rate of feather and down bedding in China is less than 1%, and the future market of down and down bedding can be expected.

    We have reason to believe in the future.

    international

    The feather and down market depends on China to lead and promote, the international leading GDP and 1 billion 300 million consumer market, these development factors make China's feather down in the world down industry, and the Chinese feather and down industry begins to pform from the big down country to the down country.


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