Xinjiang Habahe Industry And Commerce Bureau Takes Three Measures To Promote Trademark Strategy Implementation

The trade and Industry Bureau of Xinjiang Habahe county regards trademark cultivation as an important task of service economic development, actively guides and helps registered trademarks of various economic organizations, vigorously promotes trademark strategy, and strengthens the protection of trademark exclusive rights, and has achieved remarkable results.

First, pay attention to publicity of trademark laws and regulations, and strive to enhance brand awareness in the whole society. The Bureau attached great importance to the knowledge training of the new trademark law, and extensively carried out the training of trademark knowledge with the help of "3.15" and "4.26". Through publicity and training, we will further understand the ways and importance of brand building and guide enterprises to take the road of brand development. In 2014, 15 new trademarks were registered.

Two, innovate the guidance service mode, and actively explore the long-term protection mechanism for trademark supervision. First, we carried out the work of trademark brand guidance station. Now, the county has set up 3 trademark brand guidance stations, so as to provide a full range of trademark publicity, registration and other services. Two, we should actively implement. Trademark brand Authorized operation system and brand filing work. At present, the county is authorized by trademark. Management system There were 1 pilot units, and 19 brands were registered for the brand of goods. The three is to seriously implement the trademark "four books, two cards and one card" system. Trademark administration guidance and joint operation of window departments shall be implemented, and trademark registration and guidance of famous well-known trademarks should be strengthened. At present, there are 43 "five books" issued by this bureau, more than 100 trademark contact cards are issued, more than 32 people are consulted for incoming calls, and more than 50 trademark is querying.

Three, conscientiously carry out trademark Mortgage assistance activities help enterprises expand financing channels. In accordance with the Interim Measures of the the Xinjiang Uygur Autonomous Region trademark exclusive rights pledge loan, the company successfully helped Ya Ju create limited liability company to use the "Yu Na" well-known trademark as a pledge, and the county credit cooperative loan reached 6 million yuan, thus achieving a breakthrough in Aletai's trademark pledge loan.

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China is moving from a resource intensive society with high consumption to a high value added knowledge economy society. Intellectual property plays an important role in the process of economic transformation. As an intangible asset with huge potential, it affects the economic development of an enterprise and even the state. In recent years, the competition of intellectual property rights has become increasingly fierce, and the competition between enterprises has become more and more competitive. More and more white hot, but many enterprises have not done the corresponding protection measures for intellectual property rights.

In view of the current development of intellectual property rights, Qingdao Hua Hui company, taking advantage of the experience of trademark agency for many years, actively formulating trademark strategy for enterprises, starting from the initial stage of enterprise establishment, positioning the brand, designing the LOGO, and registering the scope of trademark, so as to build up its brand for the enterprise, so as to "prepare for the rainy day". Rush to make unnecessary losses.

Regarding trademark registration, some people think that it is not necessary to apply for registration when the trademark is not known. Some think that when the name of their goods is registered again, it is not late. Others believe that their products are not well sold, registration is not registered, and the result of trademark registration is ignored, so that some famous trademarks registered after several or even dozens of years are first registered or counterfeited. It is easy to occupy, or wait until the trademark of the enterprise is a little bit famous, maybe many people have registered the same or similar trademark in other categories legally, then the enterprise will be in a passive position. However, if the enterprise first registered the trademark at the beginning of its establishment, it would avoid the phenomenon of others rush in the process of the trademark's growth, protect the brand of the enterprise, and safeguard the legitimate rights and interests of the enterprise.